Virgin Megastores adopts e-receipts
Music retailer Virgin Megastores is deploying digital receipt technology provided by Crossvue, the companies announced today. Crossvue offers a service that will enable Virgin Megastores to track promotions across online and offline sales channels and to manage the success of ongoing marketing campaigns.
Virgin also will adopt a Crossvue service called eReceipts, which provides
instant access to detailed transaction information via the Internet. Crossevue says eReceipts will reduce Virgin Megastores` costs associated with fraud, credit
card charge-backs and disputes, while enabling sales representatives to
provide better customer service.
"Crossvue`s Digital Receipt Services enable retailers not only to reduce
back-office costs, but also obtain the customer insights to better tailor
products and promotions to their customers` needs. As a result, Digital
Receipt Services help retailers save operating expenses while at the same time
optimizing promotional spending," said Aziz Valliani, CEO of Crossvue.
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