Yahoo will present Consumer Reports information at its shopping site

Yahoo Shopping will integrate reports from Consumer Union’s Consumer Reports magazine and web site into its shopping portal. Consumer Reports content will be available both for free and on pay-per-view basis for premium content. Free reports will be available at the Yahoo’s auto site.

Yahoo will receive an undisclosed share of revenue from sales of pay-per-view content on its site. "Our research shows that consumers demand trusted information and resources to help them make well-informed buying decisions," said Rob Solomon, vice president and general manager of Yahoo Shopping. "Consumer Reports has established itself as one of the most popular and trusted fee-based sites on the web, and we are happy to offer their content to our large audience of shoppers."

The free guides contain general summaries of product categories, buying advice and information including product trends. Consumers also have the option to buy pay-per-view product reports for only $2.95 per report, which includes access to the report for 30 days on Yahoo Shopping. Each pay-per-view report provides in-depth buying advice, performance ratings and information about key features and brand reliability on all the rated products in a category, similar to the information in Consumer Reports magazine. During the 30-day period, users will have access to dynamic information as it is updated by Consumer Reports.

"This business relationship with Yahoo enables Consumer Reports to reach one of the largest purchasing audiences on the web," said John Sateja, vice president of new media at Consumers Union. "This relationship also gives Consumer Reports the ability to extend our brand online, and develop new relationships with consumers in addition to the more than 560,000 online subscribers we currently serve at our web site.”