WebRx outsources prescription fulfillment to Familymeds

HealthCentral, an online provider of healthcare e-commerce and content, announced today that it has outsourced prescription fulfillment to Familymeds Group, Inc. a multi-channel retailer of prescription medications. HealthCentral operates WebRx.com, a network of sites representing the consolidation of Vitamins.com, HealthCentral.com, RxList.com and others. "We are committed to saving significant costs throughout the company and the outsourcing of prescription fulfillment allows us to move towards achieving this goal," said Fred Toney, CEO and president. "Closing our pharmacy is expected to improve the company`s gross profit margin and improve prescription drug fulfillment for our customers. Prescriptions have been a small percent of our orders because we have always focused more heavily on our other product categories. However, we believe that it is important to continue to offer this line of products." Customer ordering prescriptions through the site will see no difference, the company says.

Familymeds operates 118 retail pharmacies in 17 states, typically located near or within medical office buildings, clinics and hospitals. It also operates Familymeds.com. Familymeds.com`s b2b strategy has positioned the firm as a preferred partner for managed care and retail organizations seeking an Internet pharmacy solution.