Bluefly’s sales rise 51% in March

Guide to E-Commerce Technology

Bluefly Inc.’s Bluefly.com, an online retailer of designer brand apparel and accessories at discount prices, posted March sales of nearly $3.7 million, up 51% from more than $2.4 million in March 2003, the company reported today.

Bluefly, based in New York’s fashion district, offers products from more than 350 fashion designers.