Blue Martini Software Extends Blue Martini 5 - IBM Edition With Newly Released Support for IBM DB2 Database Software
Blue Martini Also Releases New Benchmark Results for Blue Martini 5 - IBM Edition, Demonstrating Unprecedented Performance and Scalability of Blue Martini Applications on IBM Stack
SAN MATEO, Calif., Sept. 3 -- Blue Martini Software, Inc. (NASDAQ: BLUE) today announced that it is shipping support for IBM`s DB2* database software as a newly released part of Blue Martini 5 - IBM Edition. Bundled with IBM WebSphere* Application Server and IBM MQ Series*, and supporting IBM AIX* and now IBM DB2* database software, Blue Martini 5 - IBM Edition delivers comprehensive, feature-rich functionality for marketing, e-commerce, interactive selling, channel management and self-service operations.
Blue Martini Software also released recent results for a benchmark test for Blue Martini 5 - IBM Edition that demonstrated unprecedented performance and scalability on a single 8-way IBM pSeries 660 Model M80 server. In the benchmark test, Blue Martini 5 - IBM Edition maintained sub-second response time -- from page request to complete page load -- while scaling up to approximately 20,000 concurrent users. Furthermore, Blue Martini 5 - IBM Edition is proven to scale linearly and predictably as more hardware is added. At this rate of scalability, a set of five 8-way IBM pSeries M80s can support nearly 100,000 concurrent users, giving companies using this combination a solid price for performance solution.
"With some of the top worldwide brands and most visited sites running on Blue Martini applications, it is essential to provide scalable solutions with a low total cost of ownership," said Chip Overstreet, vice president of marketing, Blue Martini Software. "The results of the benchmark test prove that Blue Martini offers IBM customers the performance and scalability they have come to expect for their customer-facing, mission-critical business processes. These benchmark results demonstrate a key competitive advantage for Blue Martini Software over our competitors that require significantly more hardware to achieve similar results."
About Blue Martini 5 - IBM Edition
Blue Martini 5 - IBM Edition comes bundled with IBM WebSphere* Application Server and IBM MQ Series*, and supports IBM AIX* and IBM DB2* database software. Integrated analytics underpin each of the five modular marketing, e-commerce, interactive selling, channels and self-service suites. Blue Martini 5 - IBM Edition enables companies to execute targeted campaigns optimized for response rate, personalize interactions to retain customers and increase wallet share, and create virtual focus groups to test-market new ideas. The suites help companies sell direct to businesses and consumers via multiple touch points, and create partner self-service portals that deliver all the information and tools required to sell effectively. The suites deliver applications for unparalleled customer service over the phone or web. Blue Martini 5 - IBM Edition has been optimized for IBM technologies, and enables joint customers to deploy the right solution at the right time, realize quick time-to-benefit, and extend their solutions over time as their business needs evolve.
Benchmark Test Methodology
The benchmark test leveraged the LoadRunner 6.5 tool, which is designed to capture the performance metrics of a high volume, content-rich, real world site running on Blue Martini 5 - IBM Edition applications and was performed using the following parameters:
-- User model - the benchmark test used scripted user behavior modeled
with a realistic distribution of time spent browsing, updating, buying,
searching, waiting, etc. In between actions, the virtual user waits an
amount of time ranging from 4 seconds to 10.5 minutes based on an
industry standard "think time" distribution curve.
-- Store size - the test used a realistic e-commerce site with one million
stock-keeping units (SKUs) in inventory, more than 5 times larger than
a typical large e-commerce site.
-- E-commerce site design - real-world page design with multiple images
per page.
-- Response criteria - in the benchmark test, LoadRunner 6.5 measured
response time from the moment the user clicks a link or button to the
time when a full page is returned. The goal was to achieve sub-second
responses across a wide range of load scenarios.
-- Hardware configuration - the benchmark test utilized realistic hardware
configurations that included load balancers, web servers, application
servers, and database servers. Horizontal and vertical scalability
tests were performed with multiple instances of Blue Martini 5 - IBM
Edition applications running on multiple application servers.
Availability
Blue Martini 5 - IBM Edition, with support for IBM DB2 database software, is currently available from Blue Martini Software.
About Blue Martini Software
Blue Martini Software provides customer relationship management (CRM) applications that build loyalty, increase sales and reduce the costs to serve across every channel. Its customer-facing applications enable companies to act upon business intelligence in real-time through direct marketing and customer interactions on the web, in the store or via the telephone. Industry-leading companies worldwide deploy Blue Martini solutions in as little as 30 days to power their marketing, e-commerce, interactive selling, channel management and self-service operations. With worldwide headquarters in San Mateo, Calif., Blue Martini Software can be reached at 650-356-4000 or http://www.bluemartini.com/.
NOTE: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners. *Indicates trademark or registered trademark of International Business Machines Corporation. Other product and company names may be the trademarks of their respective owners.
This news release regarding Blue Martini Software includes forward-looking statements, based on current expectations, that involve risks and uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: risks associated with the development and licensing of software generally, including potential delays in the software development or release and technical difficulties in software deployment or use; risks related to software deployment and implementation; competition and technological changes and developments; and general economic and market conditions. Details on these and other risks are set forth in Blue Martini Software`s Form 10-Ks and 10-Qs filed with the Securities and Exchange Commission ("SEC"). These filings are available on a website maintained by the SEC at http://www.sec.gov/. These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should," "designed to" and other similar words and expressions. Blue Martini Software assumes no obligation to update forward-looking statements.
CONTACT:
Andrew Hoerner
Blue Martini Software
1-650-356-4395
ahoerner@bluemartini.com
or
Kathleen Gratehouse
Schwartz Communications
1-415-512-0770
bluemartini@schwartz-pr.com
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