FINISH LINE SELECTS ATG COMMERCE AND PORTAL
New Athletic Retail Site to Increase Sales Though the Online Channel
CAMBRIDGE, Mass., September 5, 2002 - ATG (Art Technology Group, Inc.,
Nasdaq: ARTG), a leading developer of online CRM applications for commerce,
portals, and relationship management, today announced that Finish Line, Inc.
(NASDAQ: FINL), has selected ATG Commerce to run its retail Web site. The
athletic retailer, which specializes in brand name footwear, apparel, and
accessories, also selected ATG Portal to develop an internal resource to
help improve communication and efficiency among the various store locations.
Finish Line will implement ATG Commerce to significantly enhance its
consumer retail site with new features, including personalization, in an
effort to help improve service and to drive more revenue through the
e-business channel. At the same time, ATG Scenario Personalization(tm) will
enable Finish Line to target customized offers and focus merchandise based
on user preferences, behavior, and order history.
In addition to the new marketing enhancements, the improved Finish Line site
will now provide its customers with advanced search capabilities, allowing
them to find goods more easily. Further, the ATG Commerce architecture
provides the flexibility and stability to allow for Finish Line to easily
integrate ATG with the company`s existing inventory management system. In
all, the new functionality will make it easier for Finish Line to match
customers with merchandise, simplifying the online buying process for
consumers.
"We are using ATG Commerce to build out functionality that will help us
better utilize our online channel to market to our customers," said Kent
Zimmerman, Director of E-Commerce at Finish Line, Inc. "Personalization is
one way to make it easier for customers to purchase and to get the
merchandise they are looking for in a convenient way. By implementing
features like this, we expect to be able to drive a good deal of revenue
through the site, which helped to make the investment in ATG technology the
right choice for Finish Line."
"The ATG Commerce enhancements will help Finish Line complete a
multi-channel strategy to help drive customers to shop through the most
profitable channels," said Victor Cheng, senior director, Commerce, ATG.
"Utilizing both ATG Commerce and ATG Portal solutions, Finish Line will be
able to more efficiently connect with their customers, building greater
customer loyalty."
Handling the development and integration of ATG Commerce is Fort Point
Partners, Inc. Fort Point is a premiere consulting and systems integrations
company focused exclusively on developing and implementing eSelling(tm)
solutions for the Global 1000. Fort Point`s expertise with ATG Commerce will
help reduce the time of deployment for this highly anticipated site launch.
About Finish Line, Inc.
Finish Line, Inc. is a leading athletic retailer specializing in brand name
footwear, apparel and accessories. Finish Line stores offer the best
selection of product built for their customers` Sport.Life.Style. Finish
Line began operations in 1976 in Indianapolis, Indiana and currently serves
customers in 44 states through over 450 stores. Finish Line is publicly
traded on NASDAQ under the symbol FINL. For more information, please visit
www.finishline.com .
About ATG
ATG (Art Technology Group, Inc.) is a leading developer of online CRM
applications that deliver an integrated, personalized experience for
customers, partners and employees: the frontline of every business.
Customers around the globe rely on ATG for the frontline applications that
help build and manage mutually beneficial relationships. Deployed on the
industry`s most popular application servers, ATG solutions for commerce,
portals, and relationship management are ideal for integrated e-business
initiatives across the enterprise.
Today, ATG has delivered solutions to blue-chip companies worldwide,
including Aetna Services, Inc., Alcatel, American Airlines, AT&T, Barclays
Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit,
HSBC, J. Crew, Sun Microsystems, Walgreen Company, and WellsFargo and
government organizations including the United States Army and the USDA. The
company is headquartered in Cambridge, Massachusetts, with additional
locations throughout North America, Europe, and Asia. For more information
about ATG, please visit our Web site at www.atg.com .
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* 2002. ATG and Art Technology Group are registered trademarks of Art
Technology Group, Inc. Scenario Personalization is a service mark of ATG.
All other product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the
safe harbor provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks and uncertainties
that may cause ATG`s actual results, levels of activity, performance or
achievements to be materially different from any future results, levels of
activity, performance or achievements expressed or implied by such
forward-looking statements. Important risk factors affecting ATG`s business
generally may be found in their periodic reports and registration statements
filed with the Securities and Exchange Commission. Risk factors related to
the subject matter of this press release include the possibility that the
ATG product deployment will not be successful or significantly enhance the
user`s internet experience or handle user volumes or will not drive more
revenue through the e-business channel, the need to adapt to rapid changes
so products do not become obsolete; the possibility of errors in ATG`s
software products; and the possibility that the solution will not make
customer implementations faster and more flexible; the possibility that
ATG`s product will not continue to support any application server and the
risks and costs of intellectual property litigation. ATG undertakes no
obligation to update any of the forward-looking statements after the date of
this press release.
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