Delia’s shoppers continue their shift to the web
Cataloger Delia’s Corp. is seeing a steady shift of sales to the Internet, CEO Stephen Kahn reports. In the first quarter, 40% of Delia’s direct sales took place over the Internet, up from a rate in the low 30s in the fourth quarter of 2000. Internet sales accounted for $8 million of the $20.2 million in direct sales from continuing operations in the first quarter. Retail sales in its 37 stores were $10.6 million in Q1. “We were pleased by the continued shift in sales to our Internet channel,” Kahn says.
As the result of divestitures, Delia’s overall revenue for the quarter decreased 26.2% to $36.2 million from $49.1 million in the first quarter of last year.
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