Drugstore.com wins advertising award

IRCE 2008 Conference Multi-Media CD-ROM

Drugstore.com has won an EFFIE award for its ad campaign “A Very Healthy Way to Shop.” The campaign, created by Fallon of Minneapolis, tied with Wal-Mart for a bronze award in the General Retail/Etail category. The agency-advertiser team winners in each of 46 categories are determined from case studies judged by over 300 senior advertising and marketing executives. Introduced by the New York American Marketing Association in 1968, EFFIE is the leading award in the advertising industry.