Phar-Mor launches its e-retail site powered by HealthCentral.com
Phar-Mor Inc., the discount drugstore chain, has launched its web site powered HealthCentral.com. The store—PharMorWebRx.com--will feature over 25,000 products. HealthCentral.com is a supplier of healthcare e-commerce
through WebRx.com, and health content through HealthCentral.com and
RxList.com.
The store`s features include specialty stores that allow
shoppers to find everyday products quickly, an automatic re-order feature that
conveniently remembers shoppers` regular purchases, and an information center
featuring more than 90 topics and the latest health news from Dr. Dean Edell.
Phar-Mor`s corporate web
site, PharMor.com, will promote PharMorWebRx.com. PharMor.com also features Phar-Mor`s complete online prescription
service, answers to popular pharmacy and vitamin questions, and other
news and health care information.
The new site also will feature:
* PillBot.com, an unbiased database that allows shoppers to easily
find and compare prices for hundreds of prescription drugs.
Phar-Mor`s E-Pharmacy will match the lowest U.S. pharmacy price on
any drug or medication and delivers directly to consumers in
47 states.
* "Ask Our Pharmacist," an online area designed to help consumers get
professional, confidential answers to their prescription drug and
health questions, and "Ask our Vitamin Specialist," which allows
consumers to get answers to questions about nutritional supplements
and other vitamin-related questions.
* Phar-Mor Lens, for contact lens and
lens care supplies.
Phar-Mor says it will aggressively market the new online store and revamped Web
site in ad circulars and throughout the Phar-Mor retail network. The company
will feature the new URL on prescription and shopping bags, receipts, in-store
signage, and in promotions on its in-store radio network.
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