Amazon.com launched its music, video, and DVD stores today on Amazon.co.jp, its Japanese store. Amazon launched the site in November as a bookstore. The Japanese site's new stores offer many of the features for which Amazon.com is known, including customer reviews and editorial content from Amazon.co.jp editors and film and music critics.
"The continuing addition of new products to all four of our international sites is an important part of Amazon.com's drive to profitability," said Diego Piacentini, Amazon.com senior vice president and general manager of international operations To that end, Amazon.co.uk launched its electronics store in May and Amazon.fr launched software and video games in April. Amazon has also announced that Amazon.de will add electronics and that further initiatives will be launched at all four international sites in the coming year.
Since launching Amazon.co.jp, Amazon has more than doubled its customer base in Japan to over 400,000 customers.
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