Internet Retailer - Strategies For Multi-Channel Retailing


Feature Article
Feature Article May 2004   
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Who`s online

The changing face of online users

After 10 years of development, the Internet continues to grow. The latest Nielsen/NetRatings audience measurements show growth in every user group, no matter how the demographics are cut. In every category, the number of users went up. And in almost every demographic slice, use went up, whether measured by number of sessions per month, average time spent online per month or number of pages viewed. In addition, growth in some markets is expected to remain strong, as eMarketer Inc.’s prediction that the U.S. Hispanic market will grow 29% between last year and 2007.

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