Fulfillment Process Outsourcer and Respond2 Set to Take Orders and Ship Products
GREENWICH, Conn. — Sept. 16, 2002 — NewRoads, the leading business process outsourcer of fulfillment and customer care services, today announced that it is providing fulfillment services for direct response sales of DVD/VHS tape distribution for the hit Fox television series "American Idol: The Search for a Superstar."
Portland, OR – based Respond2 Entertainment (www.Respond2.com), which is creating and distributing the video and DVD is releasing two compilations of the competition: a special collector’s edition sold exclusively via a direct response television campaign and dedicated Web site (www.americanidolvideos.com); and a general tape release via mass retail distribution.
NewRoads will provide all the customer-facing services for "American Idol" tapes purchased through the direct response TV and print initiatives and Web site, including order-taking, customer service call-center operations, product packing and delivery, and customer support.
"When you have a phenomenon like "American Idol," you need everything in place to deliver a high-quality product quickly and cost-effectively to the consumer," said Tim O’Leary, president and chief executive officer of Respond2. "NewRoads has proven with our other clients that it can handle the fast-paced demands of the direct response industry. We again turned to the NewRoads team for its ability to jump in and help us get "American Idol" into the marketplace for fans to enjoy."
Orders for the videos and DVDs are being taken now for the special edition, with shipments beginning in early October. The retail edition will be in stores beginning Oct. 15. The 90-minute DVD is priced at $19.99, while the 60-minute VHS version is $14.99.
"Fulfillment in the direct response television industry requires speed, accuracy and above all, the flexibility to rapidly develop the right solution for any campaign," said Michael Shelton, NewRoads’ executive vice president for sales and marketing. "NewRoads’ network of more than 20 facilities nationwide and years of experience at providing outsourced fulfillment services means we excel at DRTV and other retail-related processes."
About NewRoads
NewRoads provides business process outsourcing solutions of fulfillment, customer care and supply chain execution to deliver products, information requests and rebates to customers who order over the telephone, via the Internet, and by mail or catalog. By combining best-practices solutions and services with its nationwide network of more than 20 distribution and call centers, NewRoads efficiently and cost effectively delivers it clients’ products and enhances their customers’ brand buying experience. Based in Greenwich, Conn., NewRoads serves more than 200 clients, including Restoration Hardware (NASDAQ: RSTO), Godiva, American Eagle Outfitters (NASDAQ: AEOS), Avon (NYSE: AVP) and Procter & Gamble (NYSE: PG). For more information, visit the company’s Web site at www.newroads.com.
About Respond2 Entertainment
Respond2 Entertainment, a division of direct response agency Respond2, specializes in licensing and marketing home video entertainment. Their unique marketing approach combines consumer direct marketing via the web, television, and other direct channels, with traditional retail distribution. Based in Portland, OR, Respond2’s other video libraries include The Johnny Carson and Bob Hope video series.
Contact:
Christine Mushinsky
NewRoads, Inc.
410.604.1572
chris.mushinsky@newroads.com
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