Melissa Data and Tele Atlas Join Forces to Provide Geocoding Solutions
Software allows direct marketers to identify client clusters or append
demographic data for targeted mailings. Retailers can pinpoint nearest
store locations for customers on the Web.
Rancho Santa Margarita, CA (September 16, 2002) - Data quality services
provider Melissa Data today announced a licensing agreement with Tele
Atlas North America, a leading provider of digital mapping software. The
agreement allows Melissa Data to incorporate Tele Atlas` U.S. Postal
Points data into Melissa`s MAILERS+4 GeoCoder, GeoData and GeoCoder
Object.
The GeoCoder product line returns the latitude and longitude coordinates
from the center of a ZIP code or ZIP+4 code. This data can be used to
identify client clusters, territories and nearest dealers. GeoCoder also
provides county FIPS codes and new Census tract and block numbers that can
be linked to 2000 Census data.
"The most compelling feature of the GeoCoder software is that it enables a
business user to determine the distance and direction between two
locations, a calculation that is useful for referral services, emergency
medical dispatches, store location lookups, direct-mail marketing and
other applications," said John Nydam, product manager, Melissa Data.
In addition to incorporating the more accurate geo-spatial data files from
Tele Atlas, the GeoCoder products will now be updated twice per year with
new postal and positioning data.
GeoCoder is an add-on to Melissa Data`s best-selling MAILERS+4 postal
automation software. GeoCoder Object is a developers` component used for
building custom PC or Web applications. GeoData is a stand-alone database
available in text format.
About Tele Atlas North America
Tele Atlas North America, headquartered in Menlo Park, CA, is a wholly
owned subsidiary of Tele Atlas NV, a leading provider of digital map data.
Tele Atlas North America had its beginnings in 1983 with a vision to
provide geographic information in digital form. Today, the company enables
its customers` success by delivering both high-quality digital maps and
real-time traffic information for business and consumer applications. The
company focuses on providing content to three key areas in the
geo-referencing market including Location Based Services (LBS), Geographic
Information Systems (GIS) and Telematics/Automotive Navigation. For more
information please visit www.na.teleatlas.com
.
About Melissa Data
Melissa Data, founded in 1985, provides data quality solutions with
emphasis on address and phone verification, postal encoding and data
enhancements. Formerly known as Mailers Software, the company is a leading
provider of easy-to-use and cost-effective solutions for achieving the
highest level of data quality for lifetime value. A powerful line of
software, databases, components and services afford our customers the
flexibility to achieve quality U.S., Canadian, and Western European
contact information using almost any language, platform, and media, for
real-time, point-of-entry or batch processing. Free trial software is
available by visiting www.MelissaData.com or
by calling1-800-800-6245.
Media Contacts
For Melissa Data:
Jack Schember
jack@melissadata .com
949-589-5200 x 130
800-800-6245 x 130
For Tele Atlas:
Alicia Kim
Access Communications
akim@accesspr.com
415-904-7070
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