MindArrow Systems Awarded Video E-Mail Patent
Patented Technology Enables Seamless Delivery of Streaming Video and E-Commerce Functionality Within E-Mail
HUNTINGTON BEACH, Calif.--Sept. 17, 2002-- MindArrow Systems Inc. (Nasdaq:ARRW), a leading provider of digital marketing software and services, today announced that it has been issued U.S. Patent Number 6,449,635, entitled "Electronic Mail Deployment System."
The patent covers the methods and systems to effectively deliver, manage and track dynamic rich and interactive content, including HTML, Flash, streaming video and commerce components, within e-mail.
"Issuance of this patent will add to our growing intellectual property portfolio, and underscores our commitment to and leadership in dynamic digital messaging," said Robert Webber, president and CEO of MindArrow Systems. "Our patented technology is used to take e-mail from a flat and static medium, to one that is dynamic, rich and interactive with features that enhance the user experience and augment our clients` digital communication and e-commerce initiatives.
"We are pleased with the issuance of this patent and acknowledge the engineers who filed the initial patent application several years ago, as well as the team that has delivered products and services based on this patented technology to our clients."
The technology embeds a system and method for deploying e-mail using short e-mail messages, which when opened call a larger body of information from another location. The technology can be used to distribute pre-defined content, which may comprise images, video, Web pages, etc., in a small initial e-mail message, resulting in fast and efficient message delivery. Once the initial message is delivered, an intelligent agent script gathers key recipient attributes and initiates media content delivery based on these attributes.
Among other things, should the client wish, the system includes means for tracking and real-time reporting based on the recipient`s response and inter-activity with the message. The data supplied during this exchange is accessible in a real-time reporting application and complies with privacy regulations for data gathering.
This patented technology has been adopted by more than 100 MindArrow clients, including Mazda, BMG, and the Economist. According to a recent survey by Jupiter Research, more than two-thirds of e-mail marketers will employ rich media e-mail technology this year. The company believes that its patent is one of the first issued for rich media e-mail technology.
About MindArrow Systems
MindArrow Systems, with headquarters in Southern California and offices in New York and Hong Kong, provides digital marketing software and services that enable its clients to communicate and sell more effectively and efficiently over the Web, via e-mail and through other digital channels. MindArrow`s patented and patent-pending technologies deliver interactive multimedia content, including streaming video, downloadable video, Flash, audio, HTML, graphics, and animation, combined with the in-depth information of Web links, digital documents and e-commerce capabilities.
The company`s customer base includes more than 100 leading companies including Johnson & Johnson, Ceridian, Avaya, Cendant and the NBA (National Basketball Association). MindArrow`s enterprise messaging and integrated communications solutions are designed to establish a more effective line of communication between a company and its customers -- using the right media to deliver the right message at the right time.
Certain statements contained in this news release may be deemed to be forward-looking statements under federal securities laws, and the company intends that such forward-looking statements be subject to the safe-harbor created thereby. Information on factors that could affect MindArrow Systems and its financial results is included in the company`s annual report on Form 10-K for the year ended Sept. 30, 2001 and its other periodic filings with the Securities and Exchange Commission. MindArrow Systems undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACT:
MindArrow Systems
Jay Stevens
310/717-8694
jstevens@mindarrow.com
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