Contacts:
NewWorldIQ
Elissa Glickman/(310) 337-3181
Keylime Software
Kathleen Glass/(760) 476-6538
Integrated NewWorldIQ and LimeLight Solutions Gain, Keep Online Customers Through Full Lifecycle Web Analytics
Saratoga, Calif., September 23, 2002 - NewWorldIQ(tm), a leading provider of Enterprise Marketing Automation (EMA) solutions, announced today that the company has signed an OEM partnership agreement with Keylime Software, Inc., a leading Web analytics solutions provider for real-time customer intelligence.
As a result of the agreement, NewWorldIQ will integrate and market Keylime`s proprietary LimeLight(tm) analytics reports with NewWorldIQ`s suite of eMarketing solutions, including its recently announced EMA solution, IncentiveIQ(tm). IncentiveIQ is a set of pre-configured, incentive-based customer acquisition programs that help marketers successfully engage target customers/prospects on an ongoing basis, and increase the overall effectiveness of their eMarketing campaigns.
The partnership agreement enables NewWorldIQ`s customers to more quickly and accurately plan, execute and measure the performance of their outbound online marketing efforts, by providing them with tailored in-depth data, delivering insights and comprehensive segmentation. Using Keylime`s suite of services, NewWorldIQ customers can extend the value of their online campaigns, designed to attract, retain and optimize ongoing customer relationships.
"By using Keylime`s in-depth web analytic tools, we`re making it possible for companies to better understand what their end-user customers want," said Michael L. Mahoney, NewWorldIQ`s CEO. "Blending Keylime`s products with NewWorldIQ`s solution set produces a complete system that permits our customers to better monitor their marketing campaigns. When they do that, they significantly improve their success rate at gaining and keeping new customers."
"NewWorldIQ has a proven track record, working with companies of all sizes to help them develop and implement campaigns that repeatedly deliver new customers," said Steve Mitgang, president of Keylime. "By combining NewWorldIQ`s campaign automation and Keylime`s web site analytics, clients will see from the beginning which efforts are most effective in retaining their most important customers."
According to Mitgang, Keylime`s LimeLight service will enhance NewWorldIQ products by providing not only metrics on a company`s online marketing strategy but conversion information to determine whether or not campaigns are driving quality traffic. This will include detailed tracking of affiliates, advertisements and emails.
About NewWorldIQ
NewWorldIQ, headquartered in Saratoga, CA, is a developer of Enterprise Marketing Automation software, providing proven solutions to companies, ranging from mid-tier to Global 500 firms. The company offers a comprehensive software product suite that enables marketing professionals to plan, build and execute their online campaigns. More information about NewWorldIQ can be found at www.newworldiq.com.
About Keylime Software
Keylime Software, Inc. is an application service provider of real-time customer intelligence solutions that delivers enterprises a single, unified view of customer behavior. Keylime clients use this insight to optimize customer interactions thereby improving lead conversion, campaign and content effectiveness as well as service processes. The improved ability to acquire, convert, and retain loyal customers, in turn, leads to higher revenues and greater profitability. Low IT investment and quick implementation has made Keylime the ideal partner for such renowned companies as Adobe, The American Stock Exchange, AutoNation, BEA, Capital One, Compaq/HP, DuPont, Farmers Insurance, GE, The Hartford, McGraw Hill, Thomson Financial, WorldCom and others. Keylime`s service suite, LimeLight(tm), delivers actionable information on Web site content, visitor segments, marketing campaign effectiveness, merchandising and navigation. LimeLight`s robust analysis is delivered through convenient real-time reports that drive business performance throughout the enterprise. Established in 1997, Keylime is a privately held company headquartered in Carlsbad, Calif. To learn more, visit Keylime`s Web site at www.keylimesoftware.com
# # #
NewWorldIQ and IncentiveIQ are trademarks of NewWorldIQ. All other trademarks are the property of their respective owners.
Back...
