WebSideStory Announces Real-Time Merchandising Analysis And Optimization for E-Tailers
New HitBox E-Commerce Analysis Service Helps Online Retailers Dramatically Increase Revenue and Profits
SAN DIEGO, Sept. 23 -- WebSideStory, Inc. ( http://www.websidestory.com/ ), the leader in outsourced Web analytics, today announced the launch of HitBox Commerce Version 2 -- a breakthrough in e-commerce analytics that delivers detailed, up-to-the-second merchandising analysis without the complexities, delays or expenses of enterprise software. HitBox Commerce ( http://www.hitboxcommerce.com/ ) combines WebSideStory`s patented clickstream analysis with purchasing activity to reveal actionable shopping patterns and trends in real time. Using the service, retailers can get up-to-the-second intelligence on how to improve the performance of their marketing campaigns, increase conversion rates, pinpoint important cross-sell opportunities, and much more. HitBox Commerce helps retailers dramatically improve the effectiveness of their online sales channel with fast, accurate analysis that goes far beyond what is available from e-commerce software.
"HitBox Commerce gives us powerful, turnkey e-commerce analysis that would have taken us years to develop using internal software," said Nelson Sanchez, director of e-commerce for Brooks Brothers. "HitBox Commerce helps us convert more customers and measure the return on investment of all of our online promotions and activities. HitBox Commerce gives us a significant advantage in a very competitive market."
HitBox Commerce provides detailed, drill-down merchandising analysis without collecting, shipping, or processing cumbersome Web server logs. This award-winning outsourced technology service frees up valuable IT resources, and improves the visibility and understanding of customer behavior. HitBox Commerce requires no hardware or software investment and can be activated within hours. All the customer intelligence is collected remotely and delivered in real time over the Internet, making it easy and cost-effective for retail executives to optimize their online marketing and merchandising initiatives.
The new version includes:
-- Marketing campaign analysis - Provides detailed, real-time
information on the effectiveness of both online and offline marketing
campaigns. HitBox Commerce reports on how much revenue, how many
orders, and the number of customers each campaign generates.
-- Powerful merchandising analysis - Retailers can cross-reference a
variety of merchandising reports to identify actionable information
about how to sell more products. For example, if an e-commerce
manager needs to promote a certain product, he or she can see in real
time which marketing campaigns have sold the most items.
-- Cross-sell reporting - For each product sold, users can see what
other products customers purchased, including the number of orders and
the number of items.
-- Product abandonment and checkout conversion rates - Provides detailed
analysis on which products have the highest and lowest abandonment
rates during the checkout process. HitBox Commerce also provides
extensive information on cart and checkout conversion rates.
-- Multiple-store tracking - Retailers can look at the customer behavior
activity for each online store, or get a global, rolled-up view of all
store activity.
-- Conversion funnels - In easy-to-read graphical charts, retailers can
see the conversion process for their entire site, from the number of
unique visitors entering the site to the number of carts started and
the number of items actually purchased. HitBox Commerce also provides
conversion funnels and ROI analysis for any marketing campaign.
"HitBox Commerce provides the information and insight that online retailers need," said Guy Creese, director of Internet Analytics for Boston-based Aberdeen Group, a leading analyst firm. "By leveraging Web analytics-tuned database technology and pre-processing methods, WebSideStory delivers fast, actionable information at a cost-effective price."
With HitBox Commerce, retail executives can also request custom reports, which gives them fast insight into online revenue-enhancing opportunities. Custom reports allow users to define specific customer insights and have those insights delivered right to their inbox as often as once a day.
"We help retailers dramatically improve the success of their online channel with tremendous speed and convenience," said John J. Hentrich, president and CEO of WebSideStory.
Pricing for HitBox Commerce starts at just $1,500 per month. For more information, visit http://www.hitboxcommerce.com/ or call 858.362.6204.
About WebSideStory
Founded in 1996, WebSideStory (http://www.websidestory.com/ ) is the leader in outsourced Web analytics. The company`s services help businesses profit from their online presence by providing detailed, real-time information about online visitor and customer behavior. Each month, the company analyzes more than 30 billion page views for its clients. Select WebSideStory customers include Accenture, Adobe, AdvancePCS, Brooks Brothers, CBS SportsLine.com, Enterprise Rent-A-Car, LexisNexis, Northwest Airlines, Skechers, and Taylor Made-adidas Golf. Aberdeen Group, Forrester Research and META Group have all recognized WebSideStory as the market-share leader for outsourced Web analytics. Recent accolades include PC Magazine`s Editors` Choice Award for best Web visitor analysis service; eWeek`s and PC Magazine`s Innovations in Infrastructure (i3) award; and Deloitte & Touche`s "Fast 50" award for the fastest growing technology companies in Southern California. WebSideStory has also been named as one of the top 20 ASPs in the world by ASPNews.com. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: press@websidestory.com. Web: http://www.websidestory.com/ . WebSideStory and HitBox are registered service marks of WebSideStory, Inc. Other trademarks belong to their respective owners.
CONTACT:
Erik Bratt of WebSideStory Inc.
1-858-546-0040, ext. 365
press@websidestory.com
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