DEALTIME(r) ALLOWS MERCHANTS TO NAME THEIR PRICE
Merchants Can Optimize Online Spend with DealTime`s Custom Pricing System
New York, NY, September 23, 2002 - DealTime, the leading shopping search
engine, announced today the launch of its Custom Pricing System (CPS) for
its more than 700 merchant customers. With CPS, merchants can choose the
price they want to pay for leads within each product category based on where
they want to be ranked in the search results on DealTime.com(r), making
changes to that price anytime they wish. The highest ranked merchants on a
given search also have the additional branding opportunity of including
their logos within search results.
"DealTime is a top performing distribution partner for our clients,
including numerous well known consumer brands," said Stuart Larkins, Vice
President of Partner Services of Performics Inc, a leading performance-based
online marketing services company. "DealTime`s new custom pricing system
enables us to optimize CPC rates, category placement and conversion rates on
the fly. Combined with DealTime`s highly qualified traffic, this helps us
maximize our clients` profits from performance-based programs."
"Using our custom pricing system, retailers can maximize the return on their
online marketing investment," said Dan Ciporin, DealTime`s Chairman and CEO.
"By submitting higher prices for leads in product sub-categories that prove
to deliver increased revenue per click, and lower prices for sub-categories
that are not as profitable, merchants can improve the efficiency of their
online programs. This system provides a fair market value for listings," he
said.
DealTime`s automated Traffic Control Center allows merchants to bid for
placement within predefined sub-categories, such as `coffee and tea makers`
or `floppy drives`, making it easier for merchants to manage a set number of
sub-categories rather than having to define and manage many more searches
based on keywords.
DealTime engineers designed the new pricing structure with the privacy of
customer merchants in mind. Only registered merchants can see the bidding
process. Merchants can see what the high and the low bids are, in addition
to seeing where their bids are competitively, but they can`t see which
retailers they are bidding against.
About DealTime(r)
DealTime is the world`s leading online shopping search engine, reaching
millions of shoppers worldwide every month. The Company was recently named
by Nielsen//NetRatings as the third largest shopping directory and guide on
the Internet. Through its Web sites, dealtime.com(r) and dealtime.co.uk and
other affiliate sites (including AltaVista and Lycos), shoppers compare
products, prices and stores across the Web. For merchants and manufacturers,
DealTime delivers qualified, in-market buyers and lower customer-acquisition
costs. For traffic aggregators, portals and other affiliate sites, DealTime
provides a powerful search engine and superior shopping tools that enable
them to monetize their traffic more easily. For consumers, DealTime supplies
product information and an easy way to find the right product at the best
price. DealTime Ltd. is a multi-national private company, venture-backed by
key strategic and financial partners including Bertelsmann, AOL Time Warner,
Bank of America, Bain Capital, Nomura International, Singapore Telecom, and
others.
DealTime, DealTime.com and the DealTime logo are registered trademarks of
DealTime Ltd.
Media Contact:
Alex Wellins
The Blueshirt Group, for Dealtime
415/217-5861
alex@blueshirtgroup.com
Company Contact:
David Epstein
212/905-8070
dave@dealtime.com
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