Plussize.com launches; adds Lands’ End and Liz Claiborne

Plussize.com, which sells to women size 12 and larger, launched today. Retailers featured at the site include Lands’ End, Liz Claiborne, Spiegel, Nordstrom, Newport News and Coldwater Creek. Plussize.com reports that 65 million American women wear a size 12 or larger, representing half of the female population. More than a third wear a size 16 or larger.

"At Liz Claiborne, our vision is to be where our consumers shop. Plussize.com is a great opportunity to bring unique Elisabeth fashions to the consumer in her home or workplace," said Brad Lenz, vice president E-commerce, Liz Claiborne Inc.

"We look at this as an opportunity to bring the Lands` End brand to a market that might not be aware that we carry their clothes," says Terry Nelson, e-commerce marketing manager, Lands` End.