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Press Releases
Press Releases Monday, August 5, 2002   
E-Mail 'Only 92 More Shopping Days Until Christmas. Is your e-commerce site ready?' to a friend  Printer Friendly: Only 92 More Shopping Days Until Christmas. Is your e-commerce site ready?   

Only 92 More Shopping Days Until Christmas. Is your e-commerce site ready?

Keynote announces Special Promotion on Web Site Load Testing

Now`s the Time to Prepare for Online Holiday Rush; Web Site Testing Tips Revealed

San Mateo, Calif., August 5, 2002 – Keynote Systems (Nasdaq:KEYN) is celebrating Christmas early by offering a 25 percent discount on LoadSuite™ for E-Tailers (www.keynote.com/retail). LoadSuite for E-Tailers is a special bundle of Keynote`s Web site testing services: LoadPro™ and Test Perspective™. Additionally, in support of its initiative to encourage online retailers to begin preparing their Web sites now for the holidays, Keynote has updated and today published its "Top 10 Tips for Load Testing Your Site for the Holidays."

Web Site Load Testing a Must
All too often, online retailers learn about performance problems the hard way – by losing availability the first time arrival rates rise, or a flash crowd comes their way. To protect their revenue and their reputation, they need to ensure their applications can handle expected loads, and can hold up even after repeated changes and modifications. Online retailers must start planning months in advance of the 2002 holiday shopping season in order to certify that their sites will be ready to handle the holiday traffic, which is why Keynote is offering its special bundle of testing services.

The revenue opportunity represented by the online holiday shopping season continues to grow dramatically. According to a report by Goldman Sachs, Americans spent $13 billion online during the 2001 holiday season; a 41% increase over the 2000 online holiday season.

A recent study by Boston Consulting Group reported that poor Web site performance has detrimental consequences for online retailers with 28% of frustrated visitors reporting that they would no longer shop online. These facts point to the absolute need for retailers to perform on-going load tests to ensure happy customers and grow revenue.

"High Web site availability and performance, even under heavy holiday traffic, is critical to keeping online customers happy and making purchases. That is why we have put together this customized package of load testing services for retailers," said John Klinke, senior testing product manager for Keynote. "LoadSuite for E-Tailers, with its realistic wind-tunnel load testing, is the best way to certify that your site`s infrastructure is ready for the holiday traffic."

Keynote`s testing services are part of its Total Performance Management strategy (click here for release http://www.keynote.com/press/html/02june10-ebusiness.html) for benchmarking, testing and managing the end-to-end performance of e-business applications and systems. Keynote is aggressively expanding its services into testing and performance management, even as it holds on to its leadership position in benchmarking with over 80% market share.

About Keynote LoadSuite for E-Tailers and Special 2002 Promotion
Keynote`s LoadSuite for E-Tailers combines the best of both of Keynote`s capacity testing services, LoadPro and Test Perspective, into one packaged solution. LoadPro is an award-winning consultative load testing service designed from the ground up for real-world load testing of Web sites. LoadPro beat Mercury`s load testing service in a comprehensive product review in Network Computing: (http://www.networkcomputing.com/1212/1212f2.html) and recently was honored as the best product of the year in the System and Network Management category in Network Computing`s "Well Connected" awards, as well as best overall load testing solution over Mercury: (http://www.networkcomputing.com/1310/1310f3.html).

Keynote`s Test Perspective service is a self-service offering that allows online retailers to periodically run their own load tests on-demand, quickly evaluate changes to their Web site and fix performance bottlenecks. E-businesses can now certify the performance of their Web site with the realism of Keynote`s full-service testing and the convenience of Keynote`s self-service testing offering. Keynote`s all-inclusive LoadSuite for E-Tailers testing services provide the most accurate, flexible and affordable load testing solutions available today.

Keynote LoadSuite for E-Tailers includes the following:
o 1 outsourced LoadPro load test conducted by Keynote experts:
o a comprehensive test plan
o creation of customized test scenarios
o dynamic load tests emulating up to 1,000,000 sessions per hour
o summary report and consultative recommendations on improving site performance
o Subscription to Test Perspective SnapShots for root-cause analysis of performance problems
o 2 Hours of training on Test Perspective
o 2 Hours of Test Perspective consulting from Keynote load testing experts

A four-month LoadSuite package is priced starting at $25,000 and a five-month package at $27,000, depending on session and concurrent user needs. This represents a 25% discount off standard pricing.

How Keynote`s LoadSuite for E-Tailers Addresses the Unique Needs of Online Retailers:
· Product Searches – Keynote`s testing services quantify your capacity bottlenecks for an almost limitless number of possible searches that your visitors can conduct on your Web site.
· Account Login and Registration – Keynote`s testing services help prevent performance problems at this early stage that would cause shoppers to become frustrated and abandon your site before completing a search.
· Shopping Cart and Checkout – The most critical performance aspect of any retail site. LoadSuite for E-Tailers tests this part of the process and quantifies the revenue implications of poor performance.
· Online Order Tracking and Fulfillment – A negative experience at this stage can cause a shopper to abandon your site in the future or cause them to stop shopping in a retailer`s brick and mortar store.

Due to intense interest last year, to enable online retailers to begin preparing their Web sites now for the upcoming holiday season, Keynote has updated the Top 10 Tips for Load Testing Your Site for the Holidays:

Top 10 Tips for Load Testing Your Site for the Holidays:
1.Test early and test often.
2.Test from the outside in.
3.Know your Web site visitors.
4.Test scenarios as dynamic as your visitors.
5.Understand the cost of poor Web site performance.
6.Hold your service providers accountable.
7.Simplify testing.
8.Stop the finger pointing.
9.Respond to constant change.
10.Spend your IT budget wisely.

Note: Click here for full text version of Top 10 Tips:
http://www.keynote.com/newsletter/july-2002/top10-press-release071602.html About Keynote
Keynote Systems (Nasdaq "KEYN"), The Internet Performance Authority®, is the worldwide leader in Internet performance management services that improve the quality of e-business. Keynote`s services enable corporate enterprises to benchmark, diagnose, test and manage their e-business systems both inside and outside the firewall. More than 2,400 corporate IT departments and 18,000 individual subscribers rely on the company`s easy-to-use and cost-effective services to optimize revenues and reduce downtime costs without requiring additional complex and costly software implementations.

Keynote Systems, Inc. was founded in 1995 and is headquartered in San Mateo, California. The company can be reached at www.keynote.com or phone in the U.S. at 650-403-2400.

© 2002 Keynote Systems. The Internet Performance Authority is a registered trademark. LoadSuite, LoadPro and Test Perspective are trademarks of Keynote in the United States and/or other countries. Other trademarks are the property of their respective owners.

Editorial Contact
Dan Berkowitz
Keynote Systems, Inc.
(650) 403-3305
dberkowitz@keynote.com

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