Internet Retailer - Strategies For Multi-Channel Retailing


News Stories
News Stories Thursday, June 21, 2001   
E-Mail 'Kmart/BlueLlight sign new long-term Martha deal' to a friend  Printer Friendly: Kmart/BlueLlight sign new long-term Martha deal   

Kmart/BlueLlight sign new long-term Martha deal


Kmart Corp. has renewed a long-term agreement with Martha Stewart Living Omnimedia Inc. to provide exclusive merchandise for Kmart’s BlueLight.com as well as for Kmart stores.

Under the terms of the agreement, Martha Stewart Everyday brand of home and garden related products will continue to be available exclusively at BlueLight.com and more than 2,100 Kmart stores until 2008 with conditional renewal until 2013.

Martha Stewart Living Omnimedia and Kmart intend to expand the number of Martha Stewart Everyday products and SKUs within Martha Stewart Everyday’s five categories, as well as increase the number of such categories at BlueLlight.com and Kmart in the future.

Back...

Copyright © 2006 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides