Kmart/BlueLlight sign new long-term Martha deal
Kmart Corp. has renewed a long-term agreement with Martha Stewart Living Omnimedia Inc. to provide exclusive merchandise for Kmart’s BlueLight.com as well as for Kmart stores.
Under the terms of the agreement, Martha Stewart Everyday brand of home and garden related products will continue to be available exclusively at BlueLight.com and more than 2,100 Kmart stores until 2008 with conditional renewal until 2013.
Martha Stewart Living Omnimedia and Kmart intend to expand the number of Martha Stewart Everyday products and SKUs within Martha Stewart Everyday’s five categories, as well as
increase the number of such categories at BlueLlight.com and Kmart in the future.
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