NetScore traffic rankings from comScore Networks Inc. and DoubleClick Inc.’s Diameter show that traffic at online greeting card sites leveled off in May. Bluemountain.com’s traffic dropped to 16.7 million unique
visitors in May from 18.6 million in April. The fall was enough to drop Bluemountain two positions in comScore’s the top sites rankings to #23.
Americangreetings.com’s traffic slipped to 13.2 million
unique visitors in May from 13.8 million in April. It, too, dropped two positions in the top sites ranking to #33. Analysts at netScore say the fact that online
greeting cards are free and easy to access may make them less valuable
to consumers. "Greetings for some special occasions--Mother's Day for
example--are likely to appear more heartfelt when a price tag is affixed to
them," said Maurice Boissierre, general manager of netScore.
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