Lillian Vernon’s web sales grow 65% in the first quarter

Although it doesn’t break out numbers for its web sales, Lillian Vernon Corp. today announced that its web sales increased 65% in the first quarter while total company sales decreased 5.4%. First quarter revenue totaled $39.7 million compared to $42 million last year. The company attributed the decline to the continued slowing of the economy which reduced response to the company`s catalogs.

The company lost $3.9 million in the first quarter, compared to $2.1 million for the first quarter of last year.

The company continues to plan a previously announced web site relaunch. “We will launch a redesigned consumer web site this September to expand our online product offerings and help increase our customer base,” said Lillian Vernon, chairman and CEO.