Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Monday, June 25, 2001   
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Amazon adds licensing center to its Software Stores

Amazon.com has added a licensing center to its Software Store, offering small, midsize and home businesses an opportunity to save up to 20% off full retail pricing on software products for multiple users. Instead of buying several copies of software packages, organizations can purchase a license for each individual user. The company says sales of open-license software to small and medium-sized business are projected to be a $2 billion business this year, a 48% increase over last year. Customers will be able to customize the quantity of products they need and tailor their purchasing levels to fit the organization and the software licensing center will give customers upgrading options. License Online Inc., a provider of software licensing solutions over the Internet, will provide volume software licensing technology to the Amazon licensing center.

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