SheetMusicPlus.com maps out 2006 strategy to boost sales

SheetMusicPlus.com has laid out a three-prong plan it believes will lead to increased sales this year and beyond.

The first tactic is modifying its ad strategy, shifting more advertising dollars from the Internet to print. “We have found bidded search is becoming less cost-effective,” says Jenny Richmond Silva, vice president of marketing. “Consequently we’re focusing more of our resources on direct mail, magazine ads and other forms of offline advertising.”

Part two of the 2006 plan is adding to the company’s already vast selection of sheet music publishers. “We’ve added more than a dozen publishers in the last year and have put in place infrastructure to add more publishers at a much more rapid rate,” Richmond Silva explains. “We’re continuing toward our goal of offering all sheet music available in print.”

And finally, SheetMusicPlus.com is adding more SKUs to its in-stock inventory. “Now that we’ve settled into our much larger warehouse, we’re rapidly increasing the number of SKUs we can ship within 24 hours.”

Sales at the pure-play company, No. 210 in the Internet Retailer Top 400 Guide to Retail Web Sites, jumped 36.4% in 2005 to $27 million compared with 2004’s $19.8 million, according to Internet Retailer estimates.