Two eBay sites top the Apparel & Accessories category in number of visitors
Two eBay.com sites top the online Apparel & Accessories category for the week ending May 2, according to Nielsen/NetRatings. EBay Clothing, Shoes & Accessories was the No. 1 Apparel & Accessories site, with 2.7 million unique visitors. EBay Jewelry & Watches was No. 2 with 1.1 million.
The Top 10 were:
eBay Clothing, Shoes & Accessories, 2.7 million
eBay Jewelry & Watches, 1.1 million.
Reflect.com, 651,000
Avon Products, 587,000
Old Navy, 409,000
Victoria’s Secret, 327,000
The Gap, 325,000
Spiegel, 310,000
Chadwick’s, 256,000
Lands’ End, 253,000.
The average time that a shopper spent at the Apparel & Accessories site was 11 minutes, 18 seconds. Shoppers stayed the longest at Avon, at 38 minutes and 24 seconds, and zipped in and out of Gap.com at 4 minutes, 58 seconds. Gap’s sister site, OldNavy.com, hosted the average shopper for 10 minutes, 12 seconds.
Apparel and beauty site visitors were 64% female, 67% between ages 35 and 54, and 55% with household income of $25,000-$75,000.
The top consumer goods segments in online advertising for that week, and the number of impressions, were:
Food & Beverage, 511,802
Print Publishing, 127,867
Personal Care, 124,218
Home & Garden, 69,327
Apparel & Jewelry, 68,259
Toy & Hobby, 17,758
Automotive Supply, 17,282
Recreational Gear, 15,806
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