BIGFOOT INTERACTIVE INTRODUCES BRAND MEASUREMENT AND RESEARCH SERVICES FOR EMAIL COMMUNICATIONS
New BrandIndexSM Service, Powered by Dynamic Logic, Gauges Impact of Retention and Acquisition Email on Brands
NEW YORK – September 25, 2002 – Bigfoot Interactive, the leading provider of strategic, ROI-focused email communications technology and services, today announced the availability of BrandIndexSM, a service that measures and analyzes the branding impact of email communications campaigns. Powered by Dynamic Logic`s AdIndex research system and complemented by Bigfoot Interactive`s vertical market focused client services, BrandIndexSM measures qualitative attributes such as brand awareness, message association, brand favorability, brand loyalty and purchase intent for retention and acquisition-based email initiatives.
The new BrandIndexSM service utilizes a combination of survey techniques and technologies to gauge the impact of email on a marketer`s brand for either an individual campaign or a series of promotions over time. Through a series of closely timed and coordinated online communications, Bigfoot Interactive can create a 360-degree assessment of email`s impact on a specific brand.
"As email continues to gain prominence in the marketing mix, understanding its impact on a brand is becoming increasingly critical in the overall calculation of return on investment," said Al DiGuido, CEO, Bigfoot Interactive. "With BrandIndexSM, marketers can evaluate individual sources and audiences by going beyond typical quantitative measurements such as open and click-through rates to make better decisions for their brand over the long term."
BrandIndexSM is part of a new research service offering from Bigfoot Interactive designed to help marketers better understand the role email plays in customer communications and marketing efforts. The new research service features a host of traditional research tools, including focus groups, panels and intercept studies offered through Bigfoot Interactive`s vertical market services organization.
"Brand research is used to gauge the effectiveness of all mainstream forms of marketing and advertising, which now includes email," said Nick Nyhan, president of Dynamic Logic. "We look forward to helping Bigfoot Interactive utilize research that enables its Fortune 2000 clients to gain a deeper understanding of their email communication programs and in conjunction with other channels in the marketing mix."
For more information on the Bigfoot Interactive`s brand measurement service for email communications, contact info@bigfootinteractive.com or visit www.bigfootinteractive.com.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communications technology and services. Through its combination of innovative technology, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of industry-specific products and services includes scalable email delivery technology, strategic consulting, database management and integration, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., MCI Worldcom, The Washington Post-Newsweek Interactive, World Wildlife Fund, Alitalia and TIME Magazine. Privately held and based in New York, the company`s investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
About Dynamic Logic
Dynamic Logic is a leading independent research company that analyzes marketing effectiveness. Dynamic Logic has offices in New York, Chicago, San Francisco, London and its clients include Kraft, Unilever, Renault, McDonald`s, Coca-Cola, Kimberly Clark, Carat, Media Contacts, Beyond, MSN, Yahoo, and iVillage.
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