Coupons, Inc. Signs Exclusive Marketing Agreement With Dial Corp.
Consumer Products Company Gains Access To Online Marketing Technology
SAN FRANCISCO -- Sept. 26, 2002 -- Coupons, Inc., the leading provider of
consumer-printed coupon marketing and technology solutions, announces the
signing of an exclusive marketing agreement with The Dial Corporation (NYSE:
DL).
According to Steven Boal, President and Chief Executive Officer of Coupons,
Inc., the one-year agreement provides that The Dial Corporation, the $1.7
billion consumer products company, will use Coupons, Inc.’s proprietary
technology to power all consumer-printed coupons offered at Dial’s corporate
website and then redeemed at retail locations.
“Coupons, Inc.’s powerful and secure technology is the only product we will
accept,” says Ann Toca, Director, Advertising and Consumer Promotion, at The
Dial Corporation. “Through it we are gaining flexibility and effectiveness
in our direct marketing relationship efforts with our consumers. Coupons,
Inc. offers us powerful tools to create important, one-on-one marketing and
database-building consumer interactions integrated with increasingly valuable
marketing research.”
Coupons, Inc. enables consumer goods manufacturers, advertisers, retailers,
promotional marketing companies, and portals to deliver, via online media, a
secure, guaranteed-unique coupon certificate to an individual consumer’s
printer.
The Dial Corporation is one of America’s leading manufacturers of consumer
products, including Dial® soaps, Purex® laundry detergents, Renuzit® air
fresheners, and Armour Star® canned meats brands.
About The Dial Corporation
Based in Scottsdale, Arizona, The Dial Corporation (NYSE: DL) is one of
America’s leading manufacturers of consumer products. Dial’s brands include
Dial® soaps, Purex® laundry detergents, Renuzit® air fresheners, and Armour
Star® canned meats. Dial products have been in the American marketplace for
more than 100 years. For more information about The Dial Corporation, visit
the Company’s Web site at www.dialcorp.com.
About Coupons, Inc.
Coupons, Inc. is an independent, privately-held company that provides
products and services specifically to support the creation, distribution,
tracking and reporting of consumer-printed coupons that can be used for
traditional in-store redemption. Coupons, Inc.’s core proprietary, secure
technology provides any company with a flexible online marketing solution to
complement its offline programs. With products that are used by nearly all
consumer packaged goods companies who offer a consumer-printed incentive
marketing program, Coupons, Inc. represents the most flexible, secure,
fraud-resistant, print-from-the-web, coupon solution available in the
marketplace.
In addition to The Dial Corporation, Coupons, Inc. clients and licensees
include Kimberly-Clark, Johnson & Johnson, Wyeth Consumer Healthcare, Nestle
Corporation, Pfizer, Hershey Corporation, Valassis (NYSE: VCI) and News
Corporation’s News America Marketing (NYSE: NWS).
Coupons, Inc. is located at 1301 Shoreway Road, Suite 102, Belmont, Calif.
94002. Telephone 650-620-9200 or online at http://solutions.coupons.com.
Press Contact:
Frank Kappler
(415) 777-4019
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