NIELSEN//NETRATINGS LAUNCHES DIGITAL MEDIA UNIVERSE MEASUREMENT, DELIVERING THE MOST COMPREHENSIVE VIEW OF WEB AND DIGITAL MEDIA USAGE
Maria Bumatay
PR Manager, NetRatings
408-586-7560
mbumatay@netratings.com
www.nielsen-netratings.com
NEW YORK - September 30, 2002 - Nielsen//NetRatings, the global standard in
Internet audience measurement and analysis, today announced the tracking of
the Digital Media Universe, providing the industry with the most
comprehensive view of Web and digital media usage. This new level of
reporting is made possible through NetRatings` patent on personal computer
use tracking. Debuting in Q4 2002, measurement of the Digital Media Universe
offers companies the most accurate information on the growing usage of
Internet applications, helping them make strategic decisions on where to
expand their business.
Similar to how television media planners rely on both cable and network
ratings to plan their ad campaigns, Web marketers cannot make fully informed
decisions regarding their online marketing without a total view of both
Internet and digital media usage. Digital Media Universe measurement is
estimated to increase coverage of the number of people who use Internet
applications residing on the desktop, but do not use the Web by seven
percent, allowing companies to reach and market to a growing audience using
"persistent" applications to conduct online activities.
With the launch of the Digital Media Universe, the Nielsen//NetRatings
service will expand to combine Web-based traffic with Internet applications
and browser channel audience data, including comprehensive measurement of
AOL proprietary channels. This enables marketers to evaluate business
development and marketing opportunities for stand-alone and cross
comparisons of AOL proprietary channels and Web-based traffic.
The rest of the Digital Media Universe is comprised of the measurement of
instant messaging, media players, media sharing applications, ISP
applications, wireless content systems, Web phones, news and information
toolbars, connected games, weather applications, auction assistants and
shopping assistants. Examples of popular applications include RealOne media
player, KaZaA media sharing application, WeatherBug weather assistant,
CallWave Web phone, AvantGo wireless content system, and many others.
"Nielsen//NetRatings` new digital media universe will help advertisers and
marketers understand the impact of the various Internet applications, giving
them the most comprehensive picture of the online universe, " said Janay
Collins, product manager, MSN.
"As the online population increases its use of Internet applications, it`s
critical to have direct access to research and analysis that effectively
tracks Internet surfing behavior across all digital media," said Rande
Price, vice president of market research, AOL, Inc. "This enhancement will
help more accurately measure how people use the online medium. "
"Our tracking of the digital media universe is one of the most important
advances in the industry," said William Pulver, president and CEO,
NetRatings. "As the currency for online audience measurement,
Nielsen//NetRatings continues to set the standard by which advertisers and
marketers can measure and plan their campaigns."
Availability
Digital Media Universe measurement rankings will be available in Q4 2002.
The Nielsen//NetRatings syndicated and custom services are currently
available.
About Nielsen//NetRatings
Through strategic partnerships between NetRatings (NASDAQ: NTRT), Nielsen
Media Research and ACNielsen, the Nielsen//NetRatings services include
worldwide Internet audience measurement, AdRelevance tracking of online
advertising creatives, impressions and expenditures, and the @plan Internet
user lifestyle, demographic, and product brand preferences measurement.
Nielsen//NetRatings uses patented technology capable of measuring both
Internet use and advertising to provide the most timely, accurate and
comprehensive information in the global marketplace. For more information,
please visit www.nielsen-netratings.com.
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