Leading Brands Jo-Ann Fabrics and The Bombay Company Select EasyAsk Software to Deliver Advanced Search and Dynamic Navigation Capabilities
Premier Online Retailers Select EasyAsk Software to Prepare for Holiday Shopping Season
LITTLETON, MASS. – September 24, 2002 – EasyAsk, the leading provider of online search and navigation solutions for sales acceleration and customer self-service, announced today that it has been selected by IdeaForest, which owns and operates joann.com, the Web site for Jo-Ann Fabrics and Crafts, and by The Bombay Company to deliver advanced precision search and dynamic navigation capabilities to their respective e-commerce sites. EasyAsk will be embedded into both sites in time for the 2002 holiday shopping season, allowing customers to easily search and find the products they are looking for on www.bombaycompany.com and www.joann.com.
Jo-Ann Fabrics and Crafts, one of the largest national retail fabric and craft suppliers in the United States with over 940 stores, selected EasyAsk’s advanced precision search and dynamic navigation platform to help customers more easily search and navigate the vast assortment of fabrics and crafts available on their site.
“With a diverse, extensive and ever-changing array of products, Jo-Ann Fabrics will use EasyAsk’s advanced precision search and dynamic navigation platform to allow customers to quickly locate the exact products they are looking for, and simultaneously provide the ability to intelligently navigate through the entire Jo-Ann Fabric product catalog for different ideas,” said Linsly Hunt, chief operating officer of IdeaForest – www.joann.com. “By investing in EasyAsk’s advanced precision search and dynamic navigation platform, Jo-Ann Fabrics will continue to improve the customer experience and inspire more visitors to become buyers.”
The Bombay Company, with over 400 stores, is a leading retailer of traditional furniture, accessories and gifts for the home. According to the company’s vice president of Internet Operations, Matt Corey, “Our customers usually have a good idea of what they are looking for when they come to us, and they want a shopping experience that complements their store experience. For that reason, our goal is to alleviate any additional work for them by providing a quicker and more efficient way to shop online. As the holiday season approaches, and site traffic starts to peak, EasyAsk will clearly benefit both our customers and our business.” In addition to Bombay’s main e-commerce site, EasyAsk’s industry leading search platform will also be included on BombayKIDS (www.bombaykids.com) and Bombay Outlet (www.bombayoutlet.com).
According to EasyAsk’s CEO, Bob Alperin, “Leading retailers understand the value of a seamless online sales experience. If a customer doesn’t immediately find a particular product, they will leave for a competitor’s site, and the retailer will lose a potentially valuable sale. By selecting EasyAsk’s advanced precision search, dynamic navigation and merchandising capabilities, Jo-Ann Fabrics and The Bombay Company will ensure that each customer interaction is fully leveraged, and realize accelerated sales on their site,” concluded Mr. Alperin.
About EasyAsk
EasyAsk is the leading provider of online search and navigation solutions for sales acceleration and customer self-service. EasyAsk’s search and navigation solution directly and significantly increase results for leading retailers such as BassPro, Coldwater Creek, ARG Equation*, KitchenEtc, Lenox, Lands’ End, J. Jill, SmartBargains, Talbots, and wine.com by e-Vineyard. EasyAsk’s fully integrated solution includes precision search, dynamic navigation and merchandising powered by a sophisticated natural language processor to improve customer satisfaction and drive higher site revenues. Hundreds of companies have acquired EasyAsk`s core technology. Strategic partners include IBM and SAIC, and EasyAsk is a preferred provider of IBM’s WebSphere Commerce Group. Leading investors include Sigma Partners and Flagship Ventures. EasyAsk is headquartered outside of Boston with sales and support offices in Chicago, San Francisco and London. For more information, contact EasyAsk at 1-800-425-8200.
*ARG Equation was formerly known as GUS – Great Universal Stores – and is the second largest retailer in the UK.
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Contact:
Brian McBride
781-455-8250
brian.mcbride@rfbinder.com
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