NewRoads renames itself Accretive Commerce, broadens e-commerce services
NewRoads Inc., a provider of fulfillment and other services to retailers, has changed its name to Accretive Commerce to reflect its recent addition of e-commerce platforms and related services that offer a full range of order management to fulfillment services, the company said today.
“The new branding is a small but important step in the continued evolution of our great
company.” said Hank Reeves, Accretive Commerce CEO. “We’ve had a remarkable
couple years of positive change and we felt the time was right to adopt a name that
better reflected our new business model and the core proposition of value creation we
deliver to our commerce partners.”
The company now operates with three core groups of e-commerce, customer care and fulfillment-and-logistics, Accretive said.
Accretive’s clients include American Eagle Outfitters, Godiva Chocolatier and Restoration Hardware.
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