Be Free Announces a Major Overhaul to its Former Reporting.net Program
Planned to Simplify Program Management for Partners
WESTLAKE VILLAGE, Calif.--Oct. 2, 2002 -- ValueClick, Inc. (Nasdaq:VCLK), a leading provider of innovative media and technology solutions to advertisers and direct marketers, today announced that its subsidiary Be Free, best known for its BFAST(R) partner marketing services, has launched Partner Gateway. Be Free`s Partner Gateway is a completely new resource center designed to help affiliate partners do business more efficiently with Be Free merchants through detailed payment and reporting information, improved account administration and support, and cross-merchant linking options. Through these features, the partner-merchant relationship will now be even more productive, thus generating more potential revenue for both parties.
"Reporting and analysis are both critical to our needs," stated Jeremy Templer, Affiliate Marketing Manager of LookSmart, an affiliate partner of Be Free. "Be Free`s new interface provides us with a dependable tracking and reporting system that allows us to get timely and accurate updates on merchant performance and payment as and when we need them. Aggregate and individual merchant reports alert us to traffic and sales trends, and creating new partnerships couldn`t be simpler."
Detailed Payment and Reporting Information
Be Free`s Partner Gateway offers partners a consolidated, in-depth collection of merchant reports for all the programs to which they belong. These reports allow for quick and easy monitoring of performance across all their merchant programs as well as at the individual merchant level. In conjunction with cross-merchant transaction reports, detailed payment information, payment history, and current commission rates are available for individual merchants, making it easy for affiliates to understand how much and how often they are getting paid.
Cross-Merchant Linking Options
Be Free`s Partner Gateway also offers new cross-merchant link searching which allows affiliates and partners to easily conduct advanced searches through all merchant links based on link type and keywords.
"The launch of Partner Gateway is yet another step symbolizing Be Free`s dedication to addressing the needs of the sophisticated affiliate partner," stated James Zarley, Chairman and Chief Executive Officer of ValueClick, Inc. "By acknowledging the needs of this important constituency and targeting them with specific features that make it easier for them to manage multiple Be Free programs, all partners will benefit. We look forward to continuing to drive growing the success of our partners and merchants in the coming months."
About Be Free, a wholly owned subsidiary of ValueClick, Inc.
Be Free offers cost-effective and measurable ways to attract customers and increase online sales using affiliate and partner marketing programs and personalized recommendation and merchandising assistant technology. With Be Free`s BFAST(R) affiliate marketing service, businesses build and manage a channel of online marketing partners to promote products and services across the Web. These partners are compensated based on performance, resulting in a significantly lower cost of customer acquisition. With Be Free`s BSELECT(SM) service, retailers convert more browsers to buyers on their Web site -- learning from non-personally identifying customer behavior, and automatically serving real-time product recommendations. BSELECT gives a merchandiser insight into the right products to promote thus increasing sales and revenue. For more information on Be Free`s products and services, visit www.befree.com.
About ValueClick, Inc.
ValueClick, Inc. offers direct marketers and advertisers innovative media and technology solutions to achieve their multi-channel marketing goals of acquiring, retaining, and growing customer relationships. ValueClick, Inc. has offices worldwide and drives measurable results to clients such as Wells Fargo, eBay, and McCann Erickson. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including the registration statement as filed on Form S-4, as amended, used to register the shares issued in the Be Free, Inc. merger, its Annual Report on Form 10-K filed on March 22, 2002, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
CONTACT:
ValueClick, Inc.
Elizabeth M. Lloyd
415/293-1866
PR@valueclick.com
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