FIRECLICK’S NEW NETFLAME PLUS IGNITES RETAIL SALES
Press Contacts:
Steve O’Brien
Fireclick, Inc.
415.591.8420
steve@fireclick.com
Mandy Mladenoff
Sterling Hager, Inc.
650.917.7604
amladenoff@sterlinghager.com
-- Multi-Channel Retailers such as RadioShack and MovieTickets.com Rely on Fireclick’s Advanced, Affordable Web Analysis Tool to Drive Marketing Campaigns and Sales--
Los Altos, CA – October 1, 2002 – Fireclick, the premiere provider of comprehensive Web Experience Management solutions, today announced a new release of their Netflame Plus™ hosted application service. Netflame Plus offers multi-channel retailers and cataloguers the opportunity to monitor and control advanced marketing campaigns through geo-tracking and highly detailed reports of online results. As a hosted service, Netflame is also able to deliver advanced e-commerce analysis and data mining at a fraction of the cost of similar packages.
RadioShack (NYSE: RSH), Patagonia, Hollywood.com (NASDAQ: HOLL), MovieTickets.com, 7 Blue Seas, iGo (NASDAQ: IGOC), Things Remembered, US Toy, Altrec, etronics.com, FlaxArt and Advanced Comfort are just a few of the latest name-brand and specialty retailers to implement Netflame to improve customers’ Web experience.
"Fireclick`s Netflame helps us understand the browsing and buying habits of our customers, historically or in real-time" said Macy Moore, Chief Application Architect at RadioShack. "Also, Netflame`s ability to track users on every page and provide acceleration for our low bandwidth users made it stand above the other Web analytics solutions like WebTrends that do not offer that feature."
Enhanced Netflame Plus Turns Real Time Analysis into Real Sales
The new features of Netflame Plus include all site statistics reported in real time and for any desired historical time period through an easy-to-use, browser-based interface, plus:
E-Commerce Analysis
As the livelihood for every online business, conversion rates are measured and tracked in the standard Netflame package. The new Netflame Plus features provide the next level of detail for advanced e-commerce analysis. Revenue, orders, order size and frequency are reported to track sales success. To improve results, Netflame Plus also reports useful information such as top products, top products viewed but not bought, products most removed from shopping carts, products abandoned in shopping carts, and more.
Segment Insite
Segment Insite provides a new set of reports that provide Web marketers a view of Web site data for discrete projects and programs. These reports help marketers track campaign data to compare products and campaigns against each other. For example, marketers can determine the different response rates, conversion rates, and abandonment rates for an e-mail campaign, banner ad, and affiliate program to measure and compare the effectiveness of different marketing investments.
Geo-Tracking
Netflame Plus incorporates IP mapping technology to pinpoint the geographical location of Web site visitors without violating individual user privacy. Information amassed includes real time and historical information on country, US region and metro area. Data is reported both as an absolute value and as a percentage of the entire population for every US city. Geo-reporting helps Web marketers learn where their customers are and also helps generate online promotions that increase sales in their brick and mortar stores or catalogs.
Amy Tu, Marketing Manager at online travel site 7 Blue Seas, commented: “Currently we are using Netflame Plus to research what deals generate the most interest on our Deals page and we are testing regional promotions with the Geo-reporting feature. Neflame provides the essential tools to help marketers make the most of their online promotions and Web site.”
Customized Cockpit
To further assist marketers in monitoring their Web sites in real time and analyzing changing trends over time, Netflame Plus’ “My Page” allows users to create a fully customized, high-level overview of critical reports. The “My Page” feature is like a cockpit for the online merchandiser. This convenient one page summary can be book marked or set as the marketer’s homepage.
Web Experience Management – Happy Customers Shop More
Comprised of three important elements; Web analytics, content speed, and Web measurement and monitoring, Web Experience Management provides users with a positive Web experience and ensures online customer satisfaction. Retailers are attracted to Netflame because it enriches their customers’ interactions, achieves a better understanding of customer online behavior, and accomplishes money saving and revenue generating actions on their Web sites, which helps improve the bottom line.
“We understand that there are many factors involved in providing a satisfying online shopping experience,” said Ram Srinivasan, CEO of Fireclick. “Through our customized reports, traffic analysis and real-time analytics tools - Netflame ensures retailers that they are always meeting their customers’ needs and providing the best possible Web experience.”
Since 1999 Fireclick has helped customers boost conversion rates and improve sales.
Pricing for Netflame starts at $1,295 per month. The Netflame Plus upgrade starts at $695 per month and is available immediately. For more information on a free 15-day trial of Netflame and Netflame Plus, please contact salesinfo@fireclick.com.
About Fireclick®
Funded by Menlo Ventures, Atlas Venture, and Cisco Systems (NASDAQ:CSCO), , Fireclick provides Web experience management solutions that enable online businesses to improve overall operating results. By providing e-businesses with real-time actionable information about their customers, as well as resolving the inherent “last mile” slowness associated with the Web, Fireclick’s flagship offering, the Netflame® application service, helps create richer and faster Web site experiences. Online businesses are rewarded with more site traffic, longer sessions, increased revenues and greater profits. Visit at www.fireclick.com.
Fireclick, Netflame, and Igniting the Internet are registered trademarks of Fireclick, Inc. Realtime Insite is a trademark of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
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