Traffic and sales soar at Target.com

Top 500 Guide

Traffic at Target.com is up fourfold over last year and sales are up sevenfold, Gerald Storch, Target’s vice chairman, told the Retail Systems 2001 conference in Chicago this week. Target.com is focusing on Target’s core merchandise of home products, apparel, toys and electronics. Target.com’s goals are to create a profitable selling venture, drive customers to stores, and enhance Target’s brand. It has not yet achieved profitability, Storch said, although it is meeting its other goals. “We continue to see tremendous growth,” he said. “It’s a wonderful way to communicate with our guests.”