Saks Direct drops 360-degree product view
Saks Direct’s strategy to create a customer-centric web presence has included some trial and error, Robert Dykman, CTO, Saks Direct, told the Retail Systems 2001 conference Wednesday. Shopping features that passed the consumer test include Flash, zoom and enlarged view technology, as well as live chat and real-time product availability. But one feature that flunked was 360-view technology that allows users to view product details at different angles. “No one used it so we dropped it as a product detail feature,” Dykman said.
Dykman also noted that up to 40% of Saks’ customers shops in all three channels—catalog, online and in store.
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