E-commerce sprints past catalog sales at Foot Locker
Electronic commerce has surpassed catalogs as the largest direct marketing channel at Foot Locker Inc.
In 2005, FootLocker, No. 93 in the Internet Retailer Top 400 Guide to Retail Web Sites, posted web sales of $243 million, an increase of 14.6% from 2004 web sales of $212 million. At the same time, 2005 catalog sales decreased 10.4% to $138 million from $154 million in 2004, Foot Locker says. “The decrease in catalog sales, which was substantially offset by the increase in Internet sales, is a result of customers browsing and selecting products through catalogs and then making their purchases via the Internet,” the company says in its just released annual report.
E-commerce is a growing business for Foot Locker and helped its direct-to-consumer division post a profit of $48 million in 2005 and $45 million in 2004, the company says.
In addition to operating its own commerce-enabled sites—FootLocker.com, WorldFootLocker.com, LadyFootLocker.com, KidsFootLocker.com, Eastbay.com, Footaction.com and ChampsSports.com—Foot Locker also has provided third party e-commerce or fulfillment services to the National Football League, ESPN, the National Basketball Association and others.
Overall the web represented 4% of total sales of $5.65 billion in 2005 vs. 4% of total sales of $5.355 billion in 2004.
Back...
