Trans World acquires a digital asset
Trans World Entertainment Corp. is taking another step toward making digital music a key component of its multi-channel e-commerce strategy.
In November Trans World, No. 323 in the Internet Retailer Top 400 Guide to Retail Web Sites, teamed up with mobile content services provider Juice Wireless Inc. to launch MobileFYE.com, a digital entertainment site.
Now Trans World also is buying a majority stake in Mix & Burn LLC, which develops technology that enables consumers to mix and burn CDs and download digital content such as music. Terms of the deal were not disclosed.
The Mix & Burn technology will be integrated into the web and commerce-enabled CD music stations Trans World is deploying in its 800 FYE music stores. “In the near future Mix & Burn will become a feature of the ‘Download Zone’ section of our stores as we continue to transform the store to be a source of digital as well as physical entertainment content,” says Trans World president Jim Litwak.
Mix & Burn also will help Trans World eventually offer other types of content such as licensed video that can be downloaded from the web to a wide variety of music players, cell phones and portable video players in its FYE stores and as a third-party service to other retailers. Mix & Burn already deploys its technology to about 18,000 retail locations, the company says. “Mix & Burn delivers digital content via customer entertainment kiosks at retail locations and is helping to change the traditional music and video business,” says Mix & Burn president Bob French. “The acquisition by Trans World allows us to further build our business and optimize our technology.”
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