Nine of the top 10 hardware manufacturers’ sites experienced an increase in visits in February, led by Sun Microsystems, where visits rose 122% to 4 million from 1.8 million a year earlier, according to Nielsen/NetRatings.
Motorola experienced the second largest increase, with visits rising 64% to 1.8 million from 1.1 million in February 2005, followed by Apple, up 50% to 34.2 million from 22.8 million; Intel, up 42% to 1.7 million from 1.2 million; IBM, up 38% to 2.9 million from 2.1 million; Gateway, up 28% to 2.3 million from 1.8 million; Hewlett Packard, up 25% to 13.2 million from 10.6 million; Epson, up 17% to 1.4 million from 1.2 million; and Dell, up 3% to 14.7 million from 14.3 million.
Among the top 10, only Palm experienced a decrease, with visits dropping 12% to 1.5 million from 1.7 million.
The top sites in number of visitors were Apple, Dell, Hewlett Packard, Sun Microsystems, IBM, Gateway, Motorola, Intel, Palm, and Epson.
The top 10 hardware manufacturers sites ranked by time per visit were Apple, 1 hour, 4 minutes, 13 seconds; Nintendo, 19 minutes, 34 seconds; Dell, 19 minutes, 12 seconds; IBM, 17 minutes, 59 seconds; ATI, 16 minutes, 26 seconds; XBOX, 15 minutes, 35 seconds; Hewlett Packard, 12 minutes, 46 seconds; Palm, 12 minutes, 30 seconds; TiVo, 11 minutes, 25 seconds; and Cisco Systems, 11 minutes, 1 second.
Also for the month of February, the books, movies and music category led all retail goods and services segments in the number of online advertising impressions, according to Nielsen/NetRatings’ AdRelevance report. The top 10 categories cited by AdRelevance and their number of online ad impressions in millions:
Books, Movies & Music, 7,992.7
Misc. Services, 4,675.8
Personal Care, 1,903.3
Flowers & Gifts, 1,864.1
Electronics, 1,580.1
Home Improvement, 782.7
Auctions, 772.3
Apparel & Jewelry, 712.6
Domestics, 462.8
Recreational Gear, 407.0
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