FRY MULTIMEDIA INTRODUCES ANALYTICAL SERVICES THAT BOLSTER THE ONLINE BOTTOM LINE
ANN ARBOR, MI - (November 6, 2001) –
Online businesses can strengthen their bottom line with today’s introduction of Fry InSight, a comprehensive set of services from Fry Multimedia that assess Web site effectiveness.
“Improving customer experience is the most cost-effective way for an e-business to drive profitability,” said David Fry, President and CEO of Fry Multimedia. “That’s the premise behind Fry InSight. We carefully assess a site’s traffic patterns and customer behavior to identify specific trouble spots and recommend targeted changes to correct them.”
This is particularly important in today’s economic climate, Fry said, because e-commerce operations are under increased pressure to deliver a solid return even as their budgets have stagnated. Tight budgets make it imperative to direct limited resources to fix only what’s broken and make changes that will deliver the greatest payoff.
Fry’s designers and analysts often perform this type of analysis for clients when designing, building and managing their Web sites. Now, the company is offering these services separately for businesses that want to evaluate their online performance.
Fry InSight offers a trio of services: usability testing, expert evaluation by information architects and creative designers, and Web site data analysis—called CXP (customer experience) Data Analytics.
CXP Data Analytics is a new and innovative addition to Fry’s core services. This analysis uses powerful technology to delve into log files that can store data on millions of visits to a Web site. What emerges is a detailed picture of how customers use the site, whether they easily find what they’re looking for, which products and categories appeal to them, which features and functions improve customer service and which derail online traffic.
Entering its eighth online holiday shopping season, Fry brings extensive experience to e-business analysis. Its retail clients, which include Eddie Bauer, Brookstone, Coach, Spiegel, Hickory Farms, and Godiva Chocolatier, generated more than $500 million online last year.
Fry InSight services can explore:
§ Where visitors go on a site and whether the site’s navigational method is a good match for their behaviors and needs.
§ Whether visitors’ objectives and navigational choices vary according to the source that led them to the site (promotions, search engines, etc.)
§ Which design elements visitors respond to.
§ The reasons visitors leave a site without delving deeper.
§ Where (and, subsequently, why) visitors leave the checkout process without completing their purchase.
§ Whether browsing behavior suggests weaknesses in the product array offered on the site.
§ Time-related browsing patterns (daily, weekly, or seasonal) that may have an effect on promotions and other online activities.
§ Whether there are shortcomings in promotions and marketing activities.
Entering its eighth online holiday shopping season, Fry brings extensive experience to e-business analysis. Its retail clients, which include Eddie Bauer, Brookstone, Coach, Spiegel, Hickory Farms, and Godiva Chocolatier, generated more than $500 million online last year.
For more information, contact Dave Wilkins at (734) 741-0640, ext. 7493 or dwilkins@frymulti.com.
About Fry Multimedia
Fry Multimedia, Inc. (www.frymulti.com) designs, develops, and manages some of the world’s most recognized Web sites. Fry has delivered powerful eBusiness solutions to world-class brands including Crate & Barrel, Eddie Bauer, Brookstone, the New York Mercantile Exchange, Cornell University, Coach and Nestlé. Ranked one of the “Top 20 eCommerce Integrators” by Forrester Research, Fry employs more than 200 specialists in Ann Arbor, New York, Chicago and Seattle. Established in 1994, Fry Multimedia is privately held and maintains an equity relationship with Summit Partners, a leading venture capital firm.
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