NetRatings Acquires NetCrawling S.A.
Acquisition of LemonAd Service Strengthens Nielsen//NetRatings` Online Advertising Intelligence Offering in Europe
NEW YORK, July 21 -- NetRatings, Inc. NTRT, the global standard for Internet audience measurement and analysis, announced today that it has acquired NetCrawling S.A., the developer and marketer of LemonAd, Europe`s leading online advertising monitoring service. The financial terms of the transaction were not disclosed.
To be branded Nielsen//NetRatings LemonAd, the service provides online advertising intelligence for eleven European markets including the U.K., Germany, France, Italy, the Netherlands, Switzerland, Belgium, Austria, Sweden, Norway and Denmark. LemonAd delivers indispensable information to advertisers, advertising agencies and publishers, including a monthly overview of the online advertising market, insight into the latest trends, in-depth analysis of campaign activity and information for the top advertisers on more than 3,600 websites.
Nielsen//NetRatings LemonAd complements
Nielsen//NetRatings` NetView Internet Audience Measurement service that is currently available in eight European and 13 global markets.
"We are delighted to be adding Nielsen//NetRatings LemonAd to our product portfolio," said William Pulver, president and CEO, NetRatings. "The LemonAd product is well respected within the European media community and this transaction supports our vision of being the global leader in Internet media and market research by offering online advertising intelligence on the European marketplace to our clients. We are equally pleased to welcome a number of NetCrawling employees and clients into our organization."
About NetRatings
NetRatings, Inc. is the provider of the Nielsen//NetRatings services, which set the global standard for Internet audience measurement and analysis. Nielsen//NetRatings enables its customers to make informed business-critical decisions regarding their Internet strategies with its technology driven products and services, which include the Nielsen//NetRatings NetView Internet audience measurement service, AdRelevance online advertising intelligence, @Plan Web user lifestyle, demographic and product brand preferences data, and WebRF, an Internet reach and frequency planning tool, and custom data, research and analysis. For more information, please visit www.nielsen-netratings.com.
Safe Harbor Statement
This press release contains statements that may constitute forward-looking statements pursuant to the safe harbor provisions of the Private Litigation Reform Act of 1995. These forward-looking statements are based on current expectations and assumptions and involve a number of uncertainties and risks that could cause actual results to differ materially from those currently expressed in any such forward-looking statements. Information about potential factors that may affect NetRatings` business and financial results is included in its annual report on Form 10-K for the fiscal year ended December 31, 2002 and its quarterly reports on Form 10-Q, including, without limitation, under the captions "Management`s Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors That May Affect Our Performance." Each of these documents is on file with the SEC and is available free of charge. Readers of this press release are referred to such filings. The forward-looking statements herein speak only as of the date of this press release. NetRatings does not undertake to update any forward-looking statement that may be made from time to time by it or on behalf of NetRatings.
Contacts:
US and Investors:
Susan Hickey
+1-212-703-5909
shickey@netratings.com
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