YESMAIL RELEASES YESCONNECT 5.0, SIGNIFICANTLY ADVANCING ITS ENTERPRISE EMAIL MARKETING PLATFORM FOR RETAINING CUSTOMERS
Press Contacts:
Stephanie Walsey
Yesmail
312-423-5247
stephaniew@yesmail.com
New Features Lead the Industry in Personalization Capabilities That Improve Performance of the Email Channel
CHICAGO – October 15, 2002 – Yesmail, Inc., a leading online relationship marketing company, today announced the immediate availability of the YesConnect 5.0 application, the latest release of its industry-leading, web-based email marketing platform. YesConnect 5.0 is available either as a self-service ASP or as a fully-outsourced solution. Existing clients automatically are upgraded to YesConnect 5.0, which builds upon earlier releases with two new functions. The first new function automates the process of marrying a marketing message to customer profiles; and, the second new function allows a multi-brand or multi-division company to generate a consolidated view of its consumer.
“YesConnect 5.0 enables marketers to engage customers in automated, personalized one-to-one email dialogues that consistently generate the highest response rates in the industry,” said Dave Menzel, Chief Executive Officer for Yesmail. “With this latest release, marketers can easily personalize their communications at a more detailed level, and track performance and customer actions at a far more granular level than before. Additionally, new enterprise controls enable marketers to manage one-to-one communications across multiple business divisions.”
Two new functional modules highlight the enhanced features.
New Features and Functionality of YesConnect 5.0
Precision PersonalizationTM, the first new module offered within YesConnect 5.0, is designed to improve marketers’ bottom lines by enabling them to improve the performance of their email programs, while reducing the cost to maintain those programs. This new module automates the matching of message content to detailed customer profiles, easily sequencing the flow of conversation based on each individual’s responses to previous pieces of content. With YesConnect’s standard, real-time reporting module, marketers not only can understand how overall messages are performing, but also can understand how each piece of content within the message performs. Using this information, marketers can make more intelligent decisions on future personalization campaigns, continuously optimizing the performance of their email program at the individual level. The automated content matching feature provides each customer with a unique and relevant message stream based on his/her profile, preferences and previous interactions with offers and content. Furthermore, by automating personalization at the content level, marketers can more easily re-purpose content, giving longer shelf life to content they invest in and reducing the cost of campaign creation.
“Precision Personalization is a revolutionary step in email personalization,” said Bruce Sattley, VP of Product Marketing. “Now marketers can craft unique messages without the headaches typically associated with one-to-one marketing. Based on our research findings we know that personalized message content can result in a four-fold improvement in email performance.”
Enterprise Access ControlTM, YesConnect 5.0’s second new module, provides the flexibility to oversee company-wide email marketing initiatives or manage email programs at the division or brand level. This module enables a multi-brand or multi-division company to generate a single, consolidated view of the consumer where one database contains all the contact and purchase history for each customer. At the same time, Enterprise Access Control allows a company to assign strict access permissions to portions of the data so that individual brands or divisions can only access data related to their specific responsibilities. Enterprise Access Control also reduces unnecessary customer churn. Opt-in status is maintained automatically at multiple levels of the enterprise and for each brand, preventing one brand or division from causing undue unsubscribes from the others. YesConnect 5.0 is the only email marketing application that can manage all of the corporate communication for the large multi-brand enterprise.
In addition to these two new modules, Yesmail has added many other features focused on solving two major challenges in email marketing: gathering detailed customer profile data and easily delivering highly relevant communications.
Other Highlights of YesConnect 5.0:
·After-the-Click TrackingTM – Enables marketers to track consumer behavior across a marketer’s Web sites and to understand exactly what happens after their customers click on the message. Marketers can easily leverage this data to deliver more relevant content at the most relevant time to customers.
· Advanced Polling Capabilities – Enables marketers to consistently enhance customer profiles by having a single question in each email message for customer interaction. All responses are captured
and added to customer profiles. With enhanced customer knowledge, marketers can develop more relevant messages and offers for their customers.
· Advanced Surveying Capabilities - Enables marketers to send individually-customized survey questions to customers to backfill missing information from their existing customer profiles. Like polling, this feature enhances customer profiles to help deliver more relevant messages and offers.
· Automated recency-frequency segmentations – Delivers an automated segmentation solution that scores customers based on their recency and frequency of click-through and read activity. This feature enables marketers to assess customer behavior and target future messages based on customer actions.
· Upgraded message QA and testing facilities – Provides the most comprehensive message testing suite in the industry, allowing marketers to easily test their messages before they are sent out in many different ways: previewing personalized messages for each consumer, sending to seed lists as well as on demand to specific addresses.
“At Yesmail, we are quickly pushing our technology forward to help our clients deliver on the promise of one-to-one marketing,” said Menzel. “We believe our personalization solution is the best in the marketplace and is the reason so many of our clients outperform industry averages with their email programs. Our mission is to continuously increase performance of the email channel, and YesConnect 5.0 does just that.”
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About Yesmail
Yesmail, Inc., a leading online relationship marketing company, specializes in the email channel to provide leading-edge customer acquisition and retention solutions to Fortune 2000 corporations. Yesmail helps companies increase performance of the email channel through a combination of self-serve or full-serve email technology, data solutions and strategic services. Companies can build their customer base, gain valuable customer insight and increase loyalty to ultimately drive more revenue. Founded in 1995, Chicago-based Yesmail is a majority-owned operating company of CMGI, Inc, with offices in New York and San Francisco. For more information about Yesmail, visit www.yesmail.com or call 1-877-YESMAIL.
This release contains forward-looking statements which address a variety of subjects. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: Yesmail`s products and technologies may not successfully interoperate with those of third parties; adoption of new laws and regulations affecting the provision of Internet and email-based advertising services, including laws and regulations covering privacy, pricing and content; Yesmail`s customers may not realize the benefits associated with the use of the improvements to Yesmail`s products and services described in this release; Yesmail`s success depends on the marketing and advertising needs of its customers and the continued demand for Internet and email-based advertising in general; Yesmail`s success depends on the continued and increased acceptance of its products and services, and the Internet as a medium for advertising; and increased competition and technological changes in the markets in which Yesmail competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s Quarterly Report on Form 10-Q for the most recently ended fiscal quarter.
Yesmail, YesConnect, Precision Personalization, Enterprise Access Control and After-the-Click Tracking are trademarks of Yesmail, Inc. All other products, services and entities mentioned may be trademarks or service marks of their respective owners.
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