Flower sites are tops in conversions in February
With Valentine’s Day, it`s no surprise that February was a good month for conversion rates at flower sites—sites with the leading conversion rates were Proflowers.com and 1-800-Flowers.com, according to Nielsen/NetRatings’ MegaView Retail Report for February. The Top 10 online retailers based on conversion rates in February were:
Proflowers.com, 21.2
1-800-Flowers.com, 19.2
Lands’ End, 18.5
QVC, 18.3
eBay, 15.3
Office Depot, 14.1
Amazon, 13.4
Symantec, 12.4
Crate&Barrel, 12.4
Home Shopping Network, 12.3
Nielsen/NetRatings defines conversion rates as the proportion of unique visitors to a site who become buyers.
Flowers and gift buyers for Valentine’s Day weren’t necessarily more generous than such buyers usually are, according to the MegaView Retail Report. The average purchase at such sites was $44.70 in February vs. $45.65 in January. Interestingly, the automotive category took over the top spot in average ticket in February, with the average automotive ticket increasing 69% to $336.64 in February vs. $199.19 in January. The average at computer sites, No. 1 in January, slipped 55% in February to $184.96 from $411.60.
The 10 categories with the largest average tickets in January were:
Automotive, $336.64
Computer Hardware, $184.96
Event & Movie Tickets, $111.31
Office Supplies, $110.78
Consumer Electronics, $83.38
Sporting Goods & Outdoor Activities, $64.99
Home & Garden, $51.40
Computer Software, $48.52
Flowers, Greetings, & Specialty Gifts, $44.70
Shoes & Athletic Footwear, $42.54
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