Online niche players know their products are hard to find, which provides
the impetus for them to develop an online presence. Vacuumbags.com, which went online in 2000, clearly has a strong niche, featuring vacuum cleaner bags for
more than 50 manufacturers. “Our main thrust has been to get fast
service for people,” says Greg McClellan, owner of the Oregon-based store
that also operates a successful web site. Store employees handle
fulfillment.
He says he was motivated by other online
retailers: “What got me started on being service oriented is that I ordered
products from Egghead.com and they got it to me within a day or two. I said,
‘This is what I have to do.’”
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