What keeps niche retailers selling online
Online niche players know their products are hard to find, which provides
the impetus for them to develop an online presence. Vacuumbags.com, which went online in 2000, clearly has a strong niche, featuring vacuum cleaner bags for
more than 50 manufacturers. “Our main thrust has been to get fast
service for people,” says Greg McClellan, owner of the Oregon-based store
that also operates a successful web site. Store employees handle
fulfillment.
He says he was motivated by other online
retailers: “What got me started on being service oriented is that I ordered
products from Egghead.com and they got it to me within a day or two. I said,
‘This is what I have to do.’”
Back...
