SamsClub.com has re-designed its web site with a faster, more user friendly navigation and check out system, a bolder design and added personalization for members.
When members log on to the new samsclub.com, the site automatically recognizes the member's name, account information, and membership level, and displays customized features and merchandise relative to their needs, based on previous purchases.
The site also features a streamlined category structure for a quicker and
easier online product search. Additionally, product pages
feature related merchandise items designed to give shoppers a complete
selection overview.
Later this month, samsclub.com will deliver consumer education videos on all
samsclub.com product categories, and members with RealMedia or Windows Media
Player will have access for viewing.
Another element new to samsclub.com is a personal shopping list for
members. Items placed in members' shopping carts can be saved in a personal
shopping list for quick reference on repeat visits.
The site also features a redesigned online checkout process. Rather than going through nine steps, members now follow an easy three-step process of selecting merchandise, selecting payment and shipping methods, and finalizing the order.
"As we continue to enhance samsclub.com, we will also
continue to rely on member feedback, as our members are the best success test
we have,” said Tom Grimm, President and CEO of Sam’s Club. “Our focus is to continue providing the exciting merchandise and big deals they are accustomed to finding at Sam’s Club."
Sam’s Club, with 2000 sales of more than $26 billion, is the largest
membership warehouse club in the United States with more than 480 clubs and
more than 42 million cardholders. Sam’s Club is a division of Wal-Mart
Stores Inc.
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