GameFly isn’t playing games with customer service. The online games retailer is introducing a new rewards program with a dual aim: thanking loyal customers and selling more used video games.
Under a new customer loyalty program, GameFly, No. 227 in the Internet Retailer Top 400 Guide to Retail Web Sites, is giving new and existing members five “dollars” after every three consecutive months of membership. After six months, members receive a 5% discount, which grows to 10% after 12 consecutive months. The discounts are good off all purchases.
GameFly.com, which carries more than 3,500 titles, offers pre-played games at up to 50% off the full new retail price. “We are always looking for ways to add value to a membership,” says vice president of marketing Camille Watson.
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