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Marketing
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- Call center response to online queries falls short of shopper expectations
Tuesday, May 14, 2002
- Flower and gift sites stand up to Mother’s Day demand, Empirix reports
Monday, May 13, 2002
- Delia’s get a new head of customer service
Monday, May 13, 2002
- Nine West finds the vast majority of e-mail-driven sales come in the store
Friday, May 10, 2002
- Nine West achieves 40% increase in web sales with personalized e-mails
Thursday, May 9, 2002
- Using e-mail CRM, Calvin Klein builds a 3-year cult following for ad stars
Thursday, May 9, 2002
- Slow e-mail response gets slower--and that loses customers, says Jupiter
Thursday, May 9, 2002
- E-mail communication doesn’t have to be one way street, Replacements learns
Thursday, May 9, 2002
- CRM systems save on costs, but real purpose is driving sales, Jupiter says
Wednesday, May 8, 2002
- Pre-Mother’s Day online volume grows 59% over last year, BizRate reports
Wednesday, May 8, 2002
- Hispanics become a larger portion of the Internet population
Tuesday, May 7, 2002
- Yahoo targets last-minute gift-buyers with online Mother’s Day Gift Center
Monday, May 6, 2002
- How keyword optimization made TotalHealth’s web traffic healthier
Friday, May 3, 2002
- When a best practice in e-mail marketing isn’t a best practice
Thursday, May 2, 2002
- And now, pop-up ads in e-mails
Thursday, May 2, 2002
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