
Bloomingdale`s plans ahead for the holiday
Bloomingdales.com plans to add several bells and whistles to its web site
for the upcoming holiday season. The features will go live at the beginning
of November. To help shoppers find gifts, the site will feature a list of
top ten most popular gifts, top ten list of gifts only at Bloomingdale`s and
a top ten list of gifts under $100. The store on 59th St. in New York City
will feature an interactive window display that will allow consumers to
download lists to Personal Digital Assistant handheld devices. The
company says it is using infrared technology that beams lists to PDAs.
Bloomingdales.com also will add a wish list feature, content showing how
Bloomingdale`s builds its lavish window displays via a live webcast and a
section on holiday home planning. Bloomingdales.com plans to donate sales
proceeds for a World Wildlife Fund Snowglobe that it will sell online.
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