Amazon.com Inc. and its wholly owned subsidiary BookSurge LLC are launching a new print-on-demand program designed to help book publishers sell lower-volume titles more economically. The books are printed as they are ordered, giving publishers a way to bring back out-of-print titles and introduce new lower-volume titles, Amazon said.
BookSurge for a limited time will provide discounted book-scanning services with no upfront investment to the publisher and free set-up for titles with print-on-demand-ready digital files, said Amazon, No. 1 in the Internet Retailer Top 500 Guide to Retail Web Sites. Participating publishers also will be given the option to enroll titles into Amazon’s Search Inside the Book and Amazon Upgrade programs at no additional cost.
In addition, the titles will receive the same retail treatment as other book titles on Amazon.com and are eligible for both the Super Saver Shipping and Amazon Prime programs.
“Publishers have told us they are looking for ways to serve lower-volume book markets more effectively,” said Greg Greeley, vice president of worldwide media, Amazon.com. “This program offers our customers increased choice and selection while providing publishers quick and efficient distribution of previously unavailable titles without exposure to the risk and expense of traditional methods.”
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