Buy.com launches web site for Canada

Buy.com Canada, a wholly owned subsidiary of Buy.com Inc., officially launched today and is selling consumer electronics, software, computers and home networking products. The site operates on an e-commerce platform developed by Buy.com’s e-commerce services unit, BuyServices Inc.

Buy.com, operating in a quiet period leading up to its planned initial public offering of stock, is offering few details about why it’s entering Canada or how well Buy.com has done up to now with Canadian consumers. “Our virtual commerce model allows us to expand into new markets quickly and efficiently, further solidifying Buy.com as a global multi-category, low-price leader,” said Buy.com chairman and CEO Scott Blum. “We are excited to now offer Canadian consumers a wide selection of name-brand technology products at competitive products.”

Buy.com Canada, located on the web at www.ca.buy.com, presents pricing in Canadian dollars and includes many of the same major brands that are offered on Buy.com. The Canadian site is also offering free shipping on thousands of products.