Circuit City launches a web-based satisfaction survey for store shoppers
Circuit City Stores Inc. has launched an online survey to give consumers a new channel for communicating their store experiences to the company.
Circuit City`s online customers have been able to participate in customer
satisfaction surveys from BizRate.com for almost a year. The surveys now extend to customers at Circuit City`s more than 600 bricks-and-mortar stores nationwide. Checkout receipts at Circuit City stores invite customers to visit a special web site to register comments on their shopping experience. Participants are automatically registered in Circuit City`s Customer Satisfaction Sweepstakes.
"We`re determined to offer a level of customer
service that is unmatched by any other national retailer in the consumer
electronics industry,” said W. Alan McCollough, president and CEO of
Circuit City. “We truly value the opinions of our customers, and now
every one of them, whether they visit our stores or our web site, has a chance
to utilize this online feedback tool."
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