7 Billion People™ Launches New Generation of Web Analytics Software for Online Retailers
MarketMaestro gives e-marketers new insight into their shoppers based
on proven behavioral science
February 5, 2008 – 7 Billion People today announced the general availability of MarketMaestro™, a behavioral analytics solution that offers comprehensive user data based on distinct online buying personalities, giving e-marketers new methods for optimizing Web sites and related marketing programs. For the first time, e-marketers can now understand shoppers’ psychological characteristics and how to optimize Web site language and content, advertising and outbound marketing programs to meet their specific buying preferences – leading to increased transaction closure rates and customer loyalty.
MarketMaestro automatically and transparently analyzes user search and click patterns to identify behavioral segments – or psychological “Portraits” – and defines their buying methodology, motivation, presentation preferences and other critical communication factors. The software then provides simple and powerful reports showing which Portraits are being drawn to Web sites by outbound marketing programs and how Portraits are behaving on these sites (visits, returns, abandons, conversions, etc.). Expert systems built into the software then analyze this data for correlation and “dissonance” and provide actionable recommendations to e-marketers and content owners.
Unlike traditional Web analytics solutions, which focus on demographics, purchase history, visit history and group behaviors, MarketMaestro Portraits are dynamic and context sensitive, focusing on the language used in the selling process and the behavior of the Web site for that individual. MarketMaestro is based on proven and effective face-to-face selling methodologies, which emphasize the development of rapport in the early stages of the selling process and the building of an ongoing relationship with the customer.
Several customers have experienced MarketMaestro as part of an Early Access Program that started in Summer 2006. “MarketMaestro provides us with behavioral information about site visitors that we`ve never had before,” said Peter Thornton of Vroom Vroom Vroom Pty Ltd. “This information allows us to provide an even better online experience for our customers.”
"Our work with MarketMaestro has given us new insight into how we communicate with site visitors," said Bobby Frank, CEO of CampusTech.com, a provider of discounted software and products for students and the academic market. "Behavioral analytics helps us increase conversions by providing the information we need to fine-tune our Web site and our online marketing programs."
MarketMaestro is based on information from 30 years of research in behavioral psychology and the study of face-to-face sales and marketing interactions. The software automatically and transparently analyzes search terms and phrases, click patterns and online behavior, and uses a neural net to determine consumers’ psychological Portraits. The model measures behavior across hundreds of different attributes and provides expert systems and recommendations on both Web site tuning and outbound marketing programs.
“With MarketMaestro, we get back to the fundamentals of human communication in the selling process. For the first time, e-commerce marketers can effectively determine the optimum way to interact with Web site visitors,” said Mark Nagaitis, CEO of 7 Billion People. “MarketMaestro slices through the information overload e-marketers currently face and provides them with immediately actionable and effective data.”
According to Gartner Inc., “The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site`s results.” (Gartner, Inc., “Integrating the Online User Experience Management Environment” by Bill Glassman, March 2007.)
MarketMaestro is available immediately. As a hosted software solution, implementation on any Web site requires just a few lines of JavaScript inserted into Web templates, a process that takes minutes and has no impact on Web site performance. For pricing and other details, contact sales@7bpeople.com.
About 7 Billion People
7 Billion People provides software for e-retailers so they can more effectively personalize individuals’ online shopping experiences to increase customer loyalty and closure rates. 7 Billion People uniquely determines consumers’ psychological profiles by analyzing search terms, click patterns and online behaviors, and then provides analysis and recommendations that allow marketers to more effectively understand customers` buying behavior to optimize all forms of marketing communications. 7 Billion People was formed in 2006 and is located in Austin, Texas. www.7bpeople.com
Contact:
Erin Brennan Gilmore
Senior Account Executive
Blanc & Otus Public Relations
ebgilmore@blancandotus.com
Phone: 512.372.6653
Fax: 512.372.6655
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